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Continuing to run business day to day is the best thing we can all do to support our economy, each other, and the employees that work for our respective companies. In the spirit of that mission, we launched a LinkedIn Group to facilitate the exchange of ideas on how to keep a revenue organization running in light of the drastic changes that need to be made under the prevailing circumstances.

 

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Sales Strategy
Leading a Legacy Company to Accelerate in Any Market Condition
Legacy companies have been able to withstand nearly every possible economic condition over several decades, and yet even they have had to persevere through new challenges seen this year.   However, companies like Hexagon PPM have not been around for over 50...
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Product Strategy
How Leading CMOs Develop a Strong Messaging Architecture
You are to the point where you have built the ideal go-to-market strategy, completed a thorough buyer segmentation, and you even pulled together a Rockstar sales playbook.  You have clearly defined buyer personas and even a well-defined buyer’s journey.  You...
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Sales Strategy
How Software Leaders Pragmatically Prepare for 2021
The software industry has experienced more disruption in the last 6 months than in the previous 10 years. With an increased need for online purchasing, content management, payment processing, and more, leading software CEOs have navigated changes in demand drivers...
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Sales Strategy
How New Sales Leaders Thrive in the Heat of the Spotlight
As a newly hired sales leader, it’s tempting to sit back and enjoy the honeymoon phase of the job. However, when the spotlight wears off, or rookie mistakes become less forgivable, it becomes a long road to make up any...
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