PODCAST

What Every CEO Should Know About Their Data and Why They Should Care

Mike Dickerson, CEO of ClickDimensions, joins us to discuss how CEOs should be thinking about their data and the processes that go with it. By owning the data, CEOs will not only have clearer visibility into the complete operation but also a unified fact base to run an unmatched commercial strategy.

 

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BLOG POST

81% of CEOs Are Competing on Customer Experience — Are You?

Customer Success (CS) and Customer Experience (CX) are intertwined and critical for revenue growth. Yet, many CEOs struggle to differentiate the two concepts and draw a hard line from either a CX initiative or a CS initiative to revenue growth. Often, companies are doing many of the right things but quantifying impact with the wrong key performance indicators (KPIs). Measure what matters to monetize the Customer Experience.

 

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BLOG

3 Ways to Unite Sales and Product Teams to Drive Revenue Growth

A great product can sell itself, and a great salesperson can sell any product. As a sales leader, would you rather have a great product or a great seller? In a perfect world, you get both, but often you are forced to make tradeoffs between the two functions. Creating an environment with open communication and an effective feedback loop allows sales and products to be a force multiplier for each other.

 

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“I knew there had to be better ways for us to succeed but was not sure how to uncover a different approach to achieve success. Your half-day session with us brought clarity not only for me but for my entire team. Those 3 hours is what set us on a path that I am sure will be a better path.” – Chief Executive Officer, IT Services Company

Connect with Your Community

Continuing to run business day to day is the best thing we can all do to support our economy, each other, and the employees that work for our respective companies. In the spirit of that mission, we launched a LinkedIn Group to facilitate the exchange of ideas on how to keep a revenue organization running in light of the drastic changes that need to be made under the prevailing circumstances.

 

Join the LinkedIn Group

Sales Strategy
How to Empower Your Sales Team to Have Meaningful Conversations
It is the middle of 2021.  Half of the year is in the rear-view mirror, and COVID is still looming.  Your numbers are not where you want them to be, sales productivity is decreasing, your sales team is asking for...
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Sales Strategy
How Leading Finance Executives Drive Transformative Growth
SBI recently held its first Chief Financial Officer Growth Forum to bring together like-minded finance executives to discuss common challenges and share best practices with their peers. These growth-focused CFOs gathered in an intimate virtual setting to discuss the following...
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Sales Strategy
Increase Your Sales Team’s Productivity With the Use of Virtual Chatbots
Digital Sales Transformation Has Accelerated:     There is no debate that COVID-19 accelerated the digital transformation in the B2B world. Businesses that pivoted their Go-to-Market strategy to changing customer demands thrived while laggards were left behind waiting for the dust to settle....
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Marketing Strategy
Defining Your Partner Marketing Strategy Through 3 Lenses
As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand. Your CEO and board are asking you to quantify the impact of your marketing budget. Your...
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