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Strategy
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How CMOs Are Responding to Shifting Economic Conditions

The infographic below highlights key insights from SBI’s recent CMO survey. See how your peers are adapting their priorities, budgets, and operations to navigate current economic conditions. You’ll find a mix of marketing trends and best practices in the eyes...

How a New CMO Gets off to Fast Start

Our guest on SBI TV is Robin Saitz, the Chief Marketing Officer at Avecto. Robin is a transformational marketing executive who knows how to get off to a quick start in a new role. In today’s show we demonstrate how...

How CMOs are Reallocating Marketing Budget [Infographic]

We have entered into a new age of marketing as the COVID-19 Pandemic continues to impact businesses. The strategy proposed for 2020 no longer includes face to face events that had already been budgeted for. Agile marketing leaders are now...

Webinar Replay: The New Virtual Reality – CMO Guide to Fostering Community Remotely

Webinar Replay: The New Virtual Reality – CMO Guide to Fostering Community Remotely Download the Deck...

4 Ways for CMOs to Partner With Customer Success to Execute a Stellar Retention Play

It costs seven times more to attract new customers than it does to retain existing ones. Research also shows that a 5% increase in customer retention can generate up to 125% in profits. Given the current economic conditions, customer retention is...

CMOs: What Will You Do Now That Your Event Strategy Has Been Blown Up?

It’s conference season. You’ve been planning your biggest event of the year for months, and now it’s been canceled. Or has it? Pivoting your event strategy to a virtual events strategy can be a powerful way to set your brand...

An LDR Playbook Is the CMO’s Key to Unlocking Quality Leads

Is It a Lead Generation Challenge or a Lead Management Challenge? It’s quite literally the longest-running conflict in the revenue growth world – sales reps don’t feel that they’re receiving enough quality leads from Marketing to make their number. Either the...

How CMOs Can Increase Revenue by 40% by Leveraging Customer Experience

Historically, discussions about “the customer experience” have been code for “let’s talk about some quick wins to improve our renewal rates before the end of the next quarter.” But more recently, CX has joined product, marketing, and sales as another...

The Impact of Succession Planning on the CMO Lifecycle

As companies evolve, revenue growth strategies may require a new set of competencies not possessed by the existing team or CMO. The key is to have the foresight to understand the talent needs of the CMO at any given stage...

What Top Performing CMOs Plan to Focus on in 2020

Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the...
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