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7 KPIs Evaluate Go-To-Market Effectiveness

Evaluating the effectiveness of a Go-to-Market (GTM) strategy, and the team driving it, is a challenge. How do you know if you have the right GTM strategy? Here are 7 KPIs a CFO can use to assess their GTM plan...

What Every Marketer Needs To Know About Measuring KPIs

KPIs not only differ from company to company; they also vary between departments. So, what’s the secret to aligning your KPIs to beat your number? It’s the tactic all top performing organizations are swearing by: You have to align your...

Phase 16: Pricing KPIs

The Problem Having invested the time in setting up pricing strategy, you need to ensure that it is working. Price strategies touch all parts of the organization, and the impact, positive or negative, can be hidden. You must launch your new...

Phase 14: Price KPIs

PHASE 14: PRICE KPIs Track the right metrics to ensure your pricing strategy is successful. Having invested the time in setting up pricing strategy, you need to ensure that it is working. Price strategies touch all parts of the organization. The impact,...

Phase 3: KPI Analysis

The Problem Attempting to become best-in-class revenue generator takes a lot of effort. Before you commit to an initiative, determine if the gain is worth it. But don’t make the mistake of comparing yourself to yourself over time against of irrelevant...

Why Top CROs Care About Sales Velocity

As a sales leader, it is necessary to understand the performance levers which impact your bottom line. One encompassing metric that can help you understand these levers and improve sales effectiveness and efficiency in 2021 is Sales Velocity. Deciphering your...

Newly Hired Sales Leader? Why You Must Get Your Sales Strategy Right

As a newly hired sales leader, it’s tempting to sit back and enjoy the honeymoon phase of the job. However, when the spotlight wears off, or rookie mistakes become less forgivable, it becomes a long road to make up any...

What Market-Leading CEOs Do Differently to Measure Customer Experience

Most CEOs state that Customer Experience is a differentiator for competitive advantage. If perfected, it becomes difficult for the competition to fast follow. In addition, most leaders see a direct correlation with driving growth, profit, and valuation. Product and operational...

Navigating the Digital Disruption to Your Sales Channel Strategy

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and...

Winning in 2021

Winning in 2021 The Revenue Growth Methodology How We Help Clients Growing revenue faster than competitors and the market is always challenging – now more than ever. Market disruption has accelerated, introduced new challenges, and introduced opportunities as well. The recession is raising...
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