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Strategy
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How to Sell Your Ideas to the C-Suite

An acquaintance recently asked me to review a presentation he’d created for his CRO. This guy is an SVP of Sales, and a sales process expert. He needed to make a business case for a new department in his company....

The Key to Terminating Sales Operations Stress

Alex says to me: “I am buried right now. My VP of Sales wants me to research trends in inside sales and conduct account segmentation. The sales managers are yelling for updated dashboards and territories. HR is on my back...

5 Ways to Tune-up Your Website’s Conversion Rate to Drive More Leads

A common theme I hear from my peers is, “We are maxed out but we need to drive more leads”. When marketers are maxed out, they focus on getting more out of their marketing channels and automation. This can only...

3 SEO Metrics CMO’s Can Use to Drive More Leads in the Funnel

Getting the most out of SEO islow-hanging fruit to drive qualified leads into the top of the funnel. You may think you have SEO covered, but is your team really driving success, or just activity?I have put together the top...

Sales Performance Management: Chasing Results

Seeing that measured difference can provide guidance on how to improve the organization. However, once the targeted metric has been improved, it may result in a hollow victory: a win on the report that didn’t yield results on the bottom...

Sales Performance Management Defined

These tools will usually have a dashboard in them, and a dashboard is an integral part of Sales Performance Management, but it is not the only component. It is not simpy the reports that are produced from many sales tools,...

Sales Compensation: Do I Have A Problem?

Many companies “revise” their sales compensation when the cost of revenue escalates. They change sales quotas and make attaining the goal more difficult. Often, this is referred to the sales team as “raising the bar,” but doesn’t use much of...

Three Ways to Make Sales Management Matter

In fact, world leading economists have very little to say about the impact of good sales management. John van Reenan, director of the Centre for Economic Policy at the London School of Economics decided to really figure out if a...
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