Term
Industry
Strategy
Content Type

The Technology Marketer’s Guide to Customer Marketing

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We first met Jennifer a few years...

Avoid Becoming an Obsolete Sales Leader

This article will help you avoid becoming obsolete by sharing the warning signs. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. Leverage the How to Make Your Number in 2018to access a...

The B2B Marketer’s Holy Grail for Customer Marketing

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged SBI’s How to Make Your...

4 Steps to Execute Account Based Marketing

Today’s article is focused on how to execute Account Based Marketing. This involves replacing leads with opportunities for the sales team through ABM. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. Leverage...

Is Account Based Marketing Real or Hype?

Today’s topic is how to replace leads with opportunities for the sales team through Account Based Marketing. My goal is to bring clarity to whether ABM is hype or real for your company.If you live or die by the big...

How to Implement Account Based Marketing

Today’s topic is how to execute Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques requiredfor success. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your...

Do You Live or Die by the Big Deal?

SBI recently spoke with Leo Tucker, the Chief Marketing Officer at PGi. Leo leads a b2b marketing and sales enablement team. PGi is the world’s largest provider of collaboration software and services to business, hosting millions of userscollaborating each day....

Phase 6: Account Based Marketing

PHASE 6: ACCOUNT BASED MARKETING Focus Marketing resources on the most important accounts. Mass marketing tactics do not work for companies that need to focus on a small number of high-value accounts. Traditional “spray and pray” approaches will not attract these valuable...

Phase 12: Product Marketing

PHASE 12: PRODUCT MARKETING Translate product features into value messaging that resonates with Buyers. Product features and technical functionality are critical in designing products. However, these do not always motivate Buyers to purchase a product. Buyers want to understand the unique value...

Building Blocks of Account-Based Marketing

For B2B marketers, account-based marketing (ABM) has become a hot topic. The ABM approach leverages market insights for best results from your top accounts. To accomplish this, the sales and marketing functions must first come to an agreement on the...
1 3 4 5 6