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Get Better Results From Your Leads – Through the Sales Rep Lens

But it’s marketing that has the tools and data to deliver. Marketing must be on the hook to get good quality leads to sales. Direct support of the rep making their target is one of marketing’s key objectives. To learn more...

Don’t Give Away the Store – Use a Solutions Options Approach Instead

This happens when your sales process gets out of sync with the customer’s buying process. Early in B2B transactions, the prospect asks, “How much does your solution cost?” Reps eagerly mistake this as a sign that the customer is getting...
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