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4 Ways for CMOs to Partner With Customer Success to Execute a Stellar Retention Play

It costs seven times more to attract new customers than it does to retain existing ones. Research also shows that a 5% increase in customer retention can generate up to 125% in profits. Given the current economic conditions, customer retention is...

During a Crisis, CEOs Should Lead Internal Communications

Market-leading CEOs work closely with their leadership teams to maintain strong and transparent communication with not only their customers but also their employees. Every employee is an ambassador of the brand, and without clear guidance and communication internally, external messages...

How CMOs Can Increase Revenue by 40% by Leveraging Customer Experience

Historically, discussions about “the customer experience” have been code for “let’s talk about some quick wins to improve our renewal rates before the end of the next quarter.” But more recently, CX has joined product, marketing, and sales as another...

What Should CROs Expect from Their Direct Reports?

Most CROs and CSOs (let’s call them Growth Executives or GE’s) have grown into a management position over several management roles, but most of their direct reports have not. What should a Growth Executive expect from direct reports, and how...

How CEOs Are Evaluating Their GTM Strategy in Changing Market Environments

It’s 2020, and you are just launching your annual go-to-market strategy. You are feeling good about your plan. You have solid teams around each initiative and feel confident that the timeframes are achievable. You made some big bets, and you...

SBI Announces Strategic Investment by CIP Capital

January 9, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a leading management consulting firm exclusively focused on revenue growth, announced the completion of a strategic investment by CIP Capital. CIP Capital is a private equity firm focused on...

Why Your GTM Strategy Needs Internal Market Intelligence Distribution and Utilization

A Go-To-Market (GTM) Strategy is where the direction for the company’s entire commercial approach is defined. It draws insights from the external marketplace and uses those insights to make choices such as “why do we exist,” “which markets will we...

What Top Performing CMOs Plan to Focus on in 2020

Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the...

The Key to Unlocking ROI for Your Acceleration Summit Is Leadership and Communication

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events. You are likely one of them. What is the best strategy for communication across the executive team so you can drive the most value out of...

Make Your Number in 2020: Kickoff the Year in Style

It’s 1:00pm. You have scheduled a meeting to review your annual objective of driving greater sales efficiency. The goal is simple: improve revenue per sales head. Your solution is to increase available rep selling time by eliminating wasted activity. A...
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