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How CMOs Are Identifying Shifting Customer Needs

Why Are We Having a Hard Time Identifying Customer Needs? Just as social media platforms are constantly evolving, so is the way customers wish to interact with your company. Think of your new customer interactions as “TikTok”—it’s quick (less than 15...

3 Steps to Drive More Return on Your Partner Marketing Investment

You Chose to Work With Channel Partners for a Reason At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the...

Why CMOs Are Continuing to Invest in Community

At the beginning of stay-at-home orders, maintaining a connection with the customer base was a top priority for CMOs. Marketing teams worked quickly to stand up virtual communities and help customers in an authentic way. Now, as executives look to the...

How CMOs Are Responding to Shifting Economic Conditions

The infographic below highlights key insights from SBI’s recent CMO survey. See how your peers are adapting their priorities, budgets, and operations to navigate current economic conditions. You’ll find a mix of marketing trends and best practices in the eyes...

How a New CMO Gets off to Fast Start

Our guest on SBI TV is Robin Saitz, the Chief Marketing Officer at Avecto. Robin is a transformational marketing executive who knows how to get off to a quick start in a new role. In today’s show we demonstrate how...

Top 5 Insights for Marketing Leaders This Month

During this time, we have seen communities strengthen, and relationships reach new heights in support of one another. At SBI, we aim to provide our community with tools and best practices to help not just survive but thrive during the...

How One Enterprise Leader is Accelerating Digital Transformation

Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will...

Lead Scoring: How to Identify Your Best Leads and Fill the Pipeline

What is your sales and marketing organization doing to not only maximize your leads but also put your team in a position to making your number? In my last blog post, The Market Is Uncertain, But Your Demand Gen Strategy...

Lead Scoring Criteria Scorecard

Download the Lead Scoring Criteria Scorecard. Key Benefits: Provides an example of how Lead Scoring works Guidance to the most common engagement point in the buyer’s journey Example of scoring values to be used on each engagement point Fill out the form below to...

How a CEO Exceeds Integration Expectations

Today Chris Downie, CEO of Flexential, joins us to discuss the best practices in merging companies together. He provides insight into the checks and balances of company mergers and shares his experience forming Flexential from two legacy companies. Click herefor...
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