Term
Industry
Strategy
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Pricing Vendor Checklist

Download the Pricing Vendor Checklist. Key Benefits: Identify whether or not it is time to begin looking for a new price optimization solution. Gauges how aligned / misaligned your price tools are to emerging best practice. Identifies pain points current pricing tools...

Account Management Tool

Download the Account Management Tool. Key Benefits: Leverages the 12th annual workbook and asks ten questions towards your account management program. Identify if the organization needs to take action on their account management practice. Incorporates several of the trends and statistics referenced...

Moment Elevation Tool

Download the Moment Elevation Tool. Key Benefits: This tool is designed to help you elevate the “routine” moments in your customer journey. How can you curate the experience to make it more memorable, which will make you more likely to...

Customer Journey Map Tool

Download the Customer Journey Map Tool. Key Benefits: To create a differentiated customer experience, we must think through the emotions we want our customers to feel, and then methodically create the moments which will reveal those emotions. This tool will...

Transforming the Seller Experience Through Sales Enablement

Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing....

Pricing Opportunities Evaluation Framework

Download the Pricing Opportunities Evaluation Framework. Key Benefits: Organize priorities of customer pain points. Operationalizing the customer journey map. Help align teams on next steps. Fill out the form below to download the Pricing Opportunities Evaluation Framework. ...

Why Every CMO Needs a Chief of Staff

As CMOs are more involved in shaping the global corporate strategy, they are less able to manage the day-to-day Marketing execution. They increasingly need a right-hand person to help with the daily operation. This person is the CMOs Chief of...

Why Your Buyer Personas Are Obsolete

Do You Have a Stale Persona? Most B2B marketing organizations have, at one point in time, created buyer personas. These are developed through deep research, oftentimes by a 3rd party. Market-leading organizations actually extend these personas and buyer process maps to...

Getting Great Marketing Staff – the Biggest Challenge for Today’s CMO

The CMOs and senior marketing leaders we work with have been navigating a dramatic shift in how the C-suite understands marketing’s contribution to revenue. By and large, the changing perspectives of fellow executives about how to partner with the marketing...

Customer Journey Map Evaluation Tool

Download the Customer Journey Map Evaluation Tool. Key Benefits: Organize priorities of customer pain points. Operationalizing the customer journey map. Help align teams on next steps. Fill out the form below to download the Customer Journey Map Evaluation Tool. ...
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