Term
Industry
Strategy
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Channel Partner Scorecard

Download the Channel Partner Scorecard. Key Benefits: Objectively assess your marketing partners. See how they score against your unique IPP by customizing the tool. Fill out the form below to download the Channel Partner Scorecard. ...

The Impact of a Third-Party Perspective on Customer Experience

As CEOs and CMOs continue to invest in customer experience programs, many are starting to build internal teams responsible for measuring and improving CX. Brad Christian, Chief Customer Officer of Market Force, challenges this approach. In this interview segment, Brad unpacks why...

How Top B2B Marketing Leaders Deliver the ‘Amazon Effect’ Through Customer Experience

Enhancing the Customer Experience (CX) has long been a strategic objective of B2C companies. Most of us have experienced firsthand how companies like Amazon and Apple have created sustainable competitive advantages. They create this differentiation not only with great products...

Conversational Commerce Guide

Download the Conversational Commerce Guide. Key Benefits: Determine the currency of your contact center. Develop a holistic view of the customer experience ecosystem, not just a siloed customer journey map. Start turning customer interactions into revenue-generating conversations. Fill out the form below to...

How the “Digital First” Failure Has Driven a Revenue-Generating Customer Experience

What Is Digital First? Digital first is a marketing concept created to reach consumers on digital platforms. The intent of digital first was to optimize content through digital channels. It was a response to the demand to reach consumers on the...

Considerations for Renewals Tool

Download the Considerations for Renewals Tool. Key Benefits: Determine if your organization understands the key considerations necessary to craft an effective pricing strategy for renewals. Evaluate the data or resources required for a renewal strategy. Determine what hypothesis to test. Fill out the...

GTM Interlock Tool

Download the GTM Interlock Tool. Key Benefits: Create a revenue growth program. Surface bottlenecks that impeded execution. Align executives towards common outcomes. Fill out the form below to download the GTM Interlock Tool ...

Sales Leader Execution Guide

Download the Sales Leader Execution Guide. Key Benefits: Identify the reason your last initiative was not successful in the past. Pin point your key metrics for 2020. Build a reinforcement plan to drive high adoption. Fill out the form below to download the...

Exit Interview Guide

Download the Exit Interview Guide. Key Benefits: Uncover root issues that caused your sales leader to leave. Learn how you can ask the right questions to stop this situation from happening again. Improve retention of your top sales leaders. Fill out the form...

Big Bets Presentation Tool

Download the Big Bets Presentation Tool. Key Benefits: Present the What, How, and Why of your big bets to your organization. Identify how to execute on initiatives. Determine the values for each phase of your execution cadence. Fill out the form below to download...
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