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Ways to Use Bundling to Drive up Your Average Sales Price (ASP) and Customer Lifetime Value (CLTV)

“But wait…there’s more!” We’ve all heard the infomercials with the two for the price of one special. Or the five accessories we theoretically should never need since the first one is supposedly indestructible. All of this for only $19.99 plus shipping...

CTS CLTV Calculator

Download the CTS CLTV Calculator. Key Benefits: Understand your true cost to service each of your products. Estimate past, present, and future net revenue for a particular product. Classify each product in your portfolio. Fill out the form below to download the CTS...

Why Your Sales Leader Needs to Understand CAC and CLTV

The ratio of Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLTV) is the clearest indicator of how your go-to-market investment is creating shareholder returns. Companies with high CLTV:CAC ratios enjoy a robust sales and marketing ROI. Low-ratio companies spend...

Customer Lifetime Value (CLTV) Calculator

The benefit of calculating the lifetime value of a customer(s) is it allows you to determine which customer(s) you should invest in and which ones you should not. The second of three reasons you should care about your Revenue Growth Maturity...

6 Coverage Models: Pros, Cons, and How They Affect CAC

If you’ve spent the last quarter preparing for the remainder of the year by overhauling your Go-To-Market function and redesigning your coverage plan, you’re not alone. But how do you make sure your optimal coverage plan serves the needs of...

How CMOs Can Increase Revenue by 40% by Leveraging Customer Experience

Historically, discussions about “the customer experience” have been code for “let’s talk about some quick wins to improve our renewal rates before the end of the next quarter.” But more recently, CX has joined product, marketing, and sales as another...

What Switching to a Consumption-Based Business Model Means for Customer Success

Over the past two and a half decades, Cloud-based software delivery has transformed the marketplace with Software as a Service (SaaS) becoming the default way that customers purchase almost any software. This has changed the dynamics between vendor and customer...

What Your CRO Needs From Revenue Ops for SKO

Sales Kickoffs are right around the corner. It’s the culmination of months of strategic planning and the catalyst for next year’s revenue growth plan. It’s a tremendous opportunity to align your commercial organization and energize reps about this year’s new...

How CEOs Can Shape an Agile Annual Plan to Make the Number

Is all of your hard work, team offsite meetings, and weeks of collaboration leaving you with a rigid annual plan that looks too much the one from last year? No CEO wants to shape a plan that is too stiff to...

Account Management – An Opportunity for Growth

Ten. Nine. Eight. Seven. Six. Five. Four. Three. Two. One. The all-too-familiar sound of the champagne popping signals the beginning of a new year. It’s Wednesday, January 1, 2020. You have twenty-four hours left of vacation. Twenty-four hours left until you...
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