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What Top Performing CMOs Plan to Focus on in 2020

Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the...

Impactful CMOs Develop Customer Experience Charters Instead of Agonizing over Renewal Rates

Quick—why do top sales reps make big bucks? It’s because they make it easy for their prospects to buy and to feel good about buying. They personally differentiate their company and solutions at the crucial moment someone prepares to take...

How Revenue-Focused CMOs Make Their Number

It is well-documented that CMOs now need to be revenue generators. Gone are days of being primarily measured on brand reach and field marketing events. The modern-day CMO works with the CRO in driving revenue and making the number. However, in...

CMO vs. CRO Revenue Plan Ownership Tool

Download the CMO vs. CRO Revenue Plan Ownership Tool. Key Benefits: Know the best practice revenue metrics that CMOs are measured on. Create clarity on what revenue the Sales Leader and CMO responsible for. Get alignment between the CMO, CRO, and CEO...

A Chief of Staff Is the Answer to Executing the CMOs Vision

The Highs and Lows of a CMO You’ve just completed your most successful off-site as a CMO. Over the last two days, you and your team have developed a vision for the marketing strategy that you’ll be executing against over the...

Why Every CMO Needs a Chief of Staff

As CMOs are more involved in shaping the global corporate strategy, they are less able to manage the day-to-day Marketing execution. They increasingly need a right-hand person to help with the daily operation. This person is the CMOs Chief of...

Getting Great Marketing Staff – the Biggest Challenge for Today’s CMO

The CMOs and senior marketing leaders we work with have been navigating a dramatic shift in how the C-suite understands marketing’s contribution to revenue. By and large, the changing perspectives of fellow executives about how to partner with the marketing...

Should CMOs Invest in a User Conference?

The time has come – your annual user conference is around the corner, teams are divided, and the all too familiar battle has begun. In one corner, teams shout opinions about the outlandish cost, lack of ROI, and better ways...

Why CMOs Need to Resist the Onslaught of the Trivial

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.” Yet, there’s inherently a level of gray enabling the marketing...

SBI’s March 2019 CMO Newsletter

How Does the Marketing Leader Know If They Are Aligned to Sales? Often, companies miss their number because Marketing and Sales are not aligned. As a Marketing leader are you aligned with your sales counterparts? Are you driving towards the same...
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