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Strategy
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CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company. The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating...

How CMOs Are Identifying Shifting Customer Needs

Why Are We Having a Hard Time Identifying Customer Needs? Just as social media platforms are constantly evolving, so is the way customers wish to interact with your company. Think of your new customer interactions as “TikTok”—it’s quick (less than 15...

Why CMOs Are Continuing to Invest in Community

At the beginning of stay-at-home orders, maintaining a connection with the customer base was a top priority for CMOs. Marketing teams worked quickly to stand up virtual communities and help customers in an authentic way. Now, as executives look to the...

How CMOs Are Responding to Shifting Economic Conditions

The infographic below highlights key insights from SBI’s recent CMO survey. See how your peers are adapting their priorities, budgets, and operations to navigate current economic conditions. You’ll find a mix of marketing trends and best practices in the eyes...

How a New CMO Gets off to Fast Start

Our guest on SBI TV is Robin Saitz, the Chief Marketing Officer at Avecto. Robin is a transformational marketing executive who knows how to get off to a quick start in a new role. In today’s show we demonstrate how...

How CMOs are Reallocating Marketing Budget [Infographic]

We have entered into a new age of marketing as the COVID-19 Pandemic continues to impact businesses. The strategy proposed for 2020 no longer includes face to face events that had already been budgeted for. Agile marketing leaders are now...

Webinar Replay: The New Virtual Reality – CMO Guide to Fostering Community Remotely

Webinar Replay: The New Virtual Reality – CMO Guide to Fostering Community Remotely Download the Deck...

4 Ways for CMOs to Partner With Customer Success to Execute a Stellar Retention Play

It costs seven times more to attract new customers than it does to retain existing ones. Research also shows that a 5% increase in customer retention can generate up to 125% in profits. Given the current economic conditions, customer retention is...

CMOs: What Will You Do Now That Your Event Strategy Has Been Blown Up?

It’s conference season. You’ve been planning your biggest event of the year for months, and now it’s been canceled. Or has it? Pivoting your event strategy to a virtual events strategy can be a powerful way to set your brand...

An LDR Playbook Is the CMO’s Key to Unlocking Quality Leads

Is It a Lead Generation Challenge or a Lead Management Challenge? It’s quite literally the longest-running conflict in the revenue growth world – sales reps don’t feel that they’re receiving enough quality leads from Marketing to make their number. Either the...
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