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The Key to Unlocking ROI for Your Acceleration Summit Is Leadership and Communication

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events. You are likely one of them. What is the best strategy for communication across the executive team so you can drive the most value out of...

New Product Launch Considerations & ROI Calculator

Download the New Product Launch Considerations & ROI Calculator. Key Benefits: Identify product commercialization roadblocks. Validate ROI assumptions. Help build stronger business models. Fill out the form below to download the New Product Launch Considerations & ROI Calculator....

How to Reap the Rewards of Talent Programs and Ensure Tangible ROI

HR leaders work for months creating Talent Programs that target sales and marketing employees. There is substantial pressure on making sure that the spend is worth the efforts. The programs have been meticulously created, the work has been done and...

Improve the ROI of Your Next Acquisition of Sales Effectiveness Technology

Picture this… You have just acquired a B2B technology company focused on big data and are tasked with growing the Portfolio company quickly over the next 18 months due to the company’s potential. Your company’s due diligence captured a few opportunities...

Why Your MarTech Stack is not Delivering the Expected ROI, and What to Do About It.

Too often, CMOs invest in MarTech without clarity on the problems they are trying to solve. The root causes are typically errors in strategic thinking, flawed execution, or both. Unfortunately, few leaders will take the time to understand why your...

LeadGen ROI: Calculating Marketing Contribution to Sales Revenue

In the spirit of the results-oriented approach to Lead Generation, marketing is transitioning away from soft success metrics. Marketing Contribution as a % of Total Revenue is where marketing ROI starts. Sounds great doesn’t it? Calculating Marketing Contributionprovidesa hard metric...

Transition to a Scientific ROI on Marketing Campaigns

The goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science. It’s difficult to grow revenue faster than your industry’s growth...

Sales Compensation ROI Benchmark Calculator

This Sales Compensation ROI Benchmark tool will help you calculate your return on investment for both sales reps and sales managers. The results will recommend one of three implications to consider for sales reps: Replace Improve Retain Download the Sales Compensation ROI Benchmark Calculator...

Death of a Sales Tool: The ROI Calculator

Anybody who has placed an ROI calculator in front of a customer knows differently. The book, Conversations That Win the Complex Sale, captures why: “If a prospect still needs convincing about the impact of your solution, an ROI calculator won’t...

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

It’s likely that your team is snow-blinded by click metrics. Activity means nothing without understanding how the clicks translate to acquiring new customers. In fact, sales leaders are tired of hearing about traffic stats when all they care about is...
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