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Strategy
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Sales Leader A-Player Scorecard

Download the Sales Leader A-Player Scorecard. Key Benefits: Receive guidance in your top grading process. Assess individuals against the scorecard of a builder or runner. Define competencies and who will be best fit for your specific role. Fill out the form below to...

Why A-Player CMO’s Exercise Extreme Ownership

In B2B organizations, the marketing function takes its share of criticism. The sales function has the highest level of accountability with the clearest barometer of success. The marketing function is expected to contribute revenue, but the path to proving that...

How Do You Know If Your SDRs are A-Players?

Your team is up to bat, and you need runs. The lead-off hitter is your key player. They will get on base and put the rest of the team in position to bring in runs. Your Sales Development Representative (SDR) is...

Podcast: How A-Player CMO’s Implement Account Based Marketing

Joining us for today’s show is Mike Volpe, the Chief Marketing Officer for Cybereason. Mike answers questions out of SBI’s How to Make Your Number in 2018to provide an in-depth view into how A-Player CMO’s guide ABM strategy. To follow...

Build A Team of A-Players

I recently interviewed Chris Walter, a Vice President of Strategy who knows how to build a sales force. Today’s topic is dedicated to attracting and retaining top sales talent. Chris and I leverage the How to Make Your Number in...

Attract A-Players Who Generate 5x More Revenue than B-Players

Joining us for today’s show is Chris Walter, a Vice President of Strategy who knows how to build a sales force. Today’s topic is dedicated to the topic of attracting and retaining top sales talent. Chris and I leverage the...

Not Enough A-Players in the Sales Organization?

“A” players generate 5x more revenue than “B” players and 10x more than “C” players. Take action on four steps to improve your hiring process. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your...

Looking for A-Players? It Takes One to Know One

Your salespeople bring in the revenue. But who’s bringing in your salespeople? It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. Leverage the How to Make Your Number in 2018to access a revenue...

The New “A-Player” Profile for the Revenue Growth Marketing Leader

Making your number takes equal parts talent and the performance conditions into which you place that talent. Since the average tenure of a marketing leader has been steadily declining, most CEOs are not getting that hire right. The result is...

The 10x Value of an “A-Player” Sales Leader

SBI research findings indicate that “A-Player” sales leaders produce 10x more revenue than “C-Player” counterparts. They combine strategy and execution flawlessly, enabling their sales teams to consistently make the number.Consider exploring our 10th annual workbook, which codifies emerging best practices...
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