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The Core 10 KPIs for Accelerating B2B Growth

“What is the standard, and what is everybody else doing?” You’ve asked yourself this question individually in many different situations. What you choose to eat, how you decide what to wear to an important event, or even how often you...

How Top B2B Marketing Leaders Deliver the ‘Amazon Effect’ Through Customer Experience

Enhancing the Customer Experience (CX) has long been a strategic objective of B2C companies. Most of us have experienced firsthand how companies like Amazon and Apple have created sustainable competitive advantages. They create this differentiation not only with great products...

How Should I Forecast B2B Marketing’s Contribution to Revenue?

Projecting revenue contribution is a hot topic amongst the CMOs, especially with martech and other tools constantly being introduced into the market. The key to success for appropriate contribution forecasting consists of understanding the variables that go into setting a...

Why Is Versioning so Important to an Effective B2B Pricing Strategy?

If you are a CFO or a PE Firm thinking about buying a company whose product has a low fixed and high variable cost (i.e., software), this is important to you. Why, because when you are looking at investments, price...

Necessary Evil: B2B Digital Planning

Look across your digital tactics and channels…do your buyers go there? Is their engagement worth the challenges involved in creating these? How do you know? Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and...

The Importance of B2B Reputation Management

Joining us on SBI TV is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg has built the Caliber brand so that it maps to the complete customer lifecycle. And in today’s show, Greg dives into his secrets to...

CMO Newsletter: Top B2B Revenue Marketing Articles of February 2018

The Digital Transformation of a B2B World Every major company is undergoing a digital transformation of some kind. Mark is here today to help you purge your old world view of digital. Instead, offer extreme personalization and a frictionless experience across...

The Role of Your Brand in Driving B2B Revenue

Our guest today on SBI TV is Brendan Cournoyer, Vice President of Marketing for Brainshark. Last year, Brendan and his team completed a successful brand transformation and he’s here today to share with his peers the behind the scenes view...

Brendan Cournoyer SBI TV Interview – The Role of the Brand in Driving B2B Revenue

Complete the form below to download the full Brendan Cournoyer SBI TV Interview Transcript – The Role of the Brand in Driving B2B Revenue:...

The Digital Transformation of a B2B World

Our guest today is Mark Lister, the Chief Digital Officer for Ness Digital Engineering. Mark is a transformational leader, helping to bridge corporate, marketing, and sales strategies to the digital engagement of prospects and customers.Ness designs and builds digital platforms...
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