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Strategy
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Tiger Teams – How Market Leaders Are Organizing Internal Talent for Revenue Growth

The need for agility in the execution of customer pursuit efforts has never been greater. With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base. This...

The Mindset of Market Leaders – A Message from Our CEO

This time has allowed us to adjust to a new normal with our teams. Not only on a human level where we have met families through video conferences, but also how we have been getting deals across the line. As...

The Mindset of Market Leaders – A Message from Our CEO

As we continue to engage with the community and see how they are leveraging the framework, we have seen two mindsets of market leaders emerge: Revenue Protection – Many businesses are still navigating through phase 1. Their most significant challenges right...

How Market Leaders are Responding to CoVid-19 Pandemic

These are unprecedented times. When we published our Q1 Research, we saw some warnings on the horizon that could lead to a recession. CoVid-19 and our society’s response has been a larger and faster shock to the system than anyone...

Sales Kickoff is Dead – How Market Leaders Use Acceleration Summits

Sales Kickoff is Dead Why Market Leaders Have Flipped the Script SBI’s research has revealed that there’s not just one thing wrong with sales kickoff (SKO) events: there are seven common, avoidable mistakes that companies make year after year. These seven mistakes cost...

How a Sales and Marketing Leader Makes Meaningful Connections with Self-Serve Customers

With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon. With more independent and educated customers, where do sales and marketing fit into this new model? In his...

How a Sales and Marketing Leader Deploys AI for an Exceptional Customer Experience

In a virtual world, Customer Experience has definitively been at the forefront of the digital revolution. How has your company adapted to the new demands of the market? Many have been turning to AI and automation for an optimized experience. On...

Top 5 Insights for Marketing Leaders This Month

During this time, we have seen communities strengthen, and relationships reach new heights in support of one another. At SBI, we aim to provide our community with tools and best practices to help not just survive but thrive during the...

Marketing Leaders

Resources For Marketing Leaders Community Leader: John Staples Webinar Replay: The New Virtual Reality We are all facing uncertainty in the coming weeks and months. As a marketing leader, how will your team operate in this new environment and continue to drive demand? Download...

How a Sales Leader Moves Upmarket from SMB to Enterprise Customers

Moving from an SMB customer base to enterprise customers sounds like an excellent idea when presented in a board room. In reality, it is a very difficult and complicated transformation to pull off. In today’s interview, we are joined by Stefano...
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