Term
Industry
Strategy
Content Type

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan

Your product road map provides validated ideas that deliver real value. It sets your organization up to capture more market share. But having a well-balanced product road map is only half of the equation. The other half of your future...

Your Product Does Not Sell Itself – Why Clarity Between Product Management and Marketing is Critical

As the product leader, the knock is on your door when sell-through doesn’t meet expectations. And then the painful inquiry starts – was this a strategic error? Poor execution? One fatal cause often overlooked is functional alignment – well-intentioned people...

A Product Platform Empowers Your Organization and Unlocks Customer Value

A Platform elevates your offerings from merely functionally adequate to a driver of an emotional bond with your customers. To get there, you must set the standard across four key facets of your organization: Product Management Operations Human Resources Customer Success and Customer Experience You...

Stop Blaming Process and Look Closely at Product Talent

It’s Q4. If your company is behind on the revenue goal, it’s likely all hands-on deck. How can we finish 2018 stronger? And how can we prevent lagging numbers again in 2019? The CEO has come to you to figure...

Product Leaders: Influence the Revenue Planning Process to Showcase Your Value

It’s a late June morning and your shoes stick to the hot, gooey parking lot asphalt as you head toward your building. Despite the inferno underfoot, a chill progressively takes hold as you enter. When the elevator announces your arrival...

The Account Manager Position is an Endangered Species

The emergence of the Customer Success Professional is an existential threat to account managers. As you create your headcount plan for 2019, you’re starting to think of how to cover your accounts, and whether you need Account Managers, Customer Success...

What Successful Product Leaders Do to Boost Profits

Business planning is where you validate your investment decisions. A product may look good on the road map, but that doesn’t guarantee success. If it can’t be priced attractively, it shouldn’t be pursued. Same goes for if it can’t be...

Why the Sales and Marketing Functions Need to Care About Product Lifecycle Management (PLM)

How often do you hear sales and marketing teams being critical of the product portfolio? Your products! It is easy for people to sit in the cheap seats and judge. But why does it continue to happen? Ironically, it’s because...

Why Do Both Product Management and Product Marketing Produce Messaging?

So, you’ve reached the mid-year point and the revenue you had projected for your prized new product are a major reason that your company is behind plan. Sound familiar? If you’re a Product Leader, the above probably rings true to you....

Product Marketing Scorecard

Download the Product Marketing Scorecard. Key Benefits: Leverage a comprehensive view of all attributes of a successful Product Marketing Manager. Identify Performance Accountabilities in quantifiable measurements to determine success. Identify what you are doing well and capitalize on it. Fill out the form...
1 2 3 59