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How One Sales Enablement Leader Put an End to the 80-Hour Work Week

Are you a sales enablement leader working too much? Are you overworked, understaffed, and underfunded, resulting in you spending too much time away from your family? It is an interview withPhil Aaronson, Director of Sales Enablement at Oracle.Phil joined Oracle’s marketing cloud...

Case Study: Lisa Redekop, Sales Enablement Leader at Gartner

Click here and listen to this podcast. It is an interview with Lisa Redekop, who helps lead the sales enablement efforts at Gartner. Lisa has been enabling sales teams for 30 years at some of the world’s top companies, such...

Case Study: How One Sales Enablement Leader Put an End to the 80 Hour Work Week

Are you a sales enablement leader working too much? Are you overworked, under staffed, and underfunded, resulting in you spending too much time away from your family at the office? If so, click here and listen to this podcast. It is an interview...

Aligning Your Sales Enablement Charter to the New Revenue Plan

“Adapt or Perish, now as ever, is nature’s inexorable imperative” – H.G. Wells. The beginning of 2020 has been the epitome of this famous quote. The Global COVID-19 Pandemic has shaken the economy and organization’s Revenue Plans. Whether it’s continuing to...

How One Enterprise Leader is Accelerating Digital Transformation

Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will...

Accelerating Revenue by Improving the Sales Team’s Agility

In the world of a sales enablement leader, the primary goal is to keep the sales team efficient and effective. How that goal gets accomplished occurs with consistent resegmenting of the customer base, cleansing the pipeline, and accurately forecasting changes...

How Sales Leaders Are Prospecting in a COVID-19 World

Waking up today, there is a lot of uncertainty in your world as sales leaders. The way you are interacting with customers and even your own sales team have changed overnight. As my colleague points out in his recent post,...

Newly Hired Sales Leader? Why You Must Get Your Sales Strategy Right

Being a newly hired sales leader is not easy. You’re in your honeymoon period with the executive team and at the same time you’re in the spotlight. Too often there are rookie mistakes that overshadow performance. So, what can you...

3 Reasons Why Sales Kickoff Is Dead

It’s that time of year, crunch time for the revenue operations team. I am sure you have said to yourself that next year planning will begin months earlier. Either way, we are now less than two months from January 2020....

Should You Have One Custom Enterprise Sales Process or Many?

Do we have the right sales process? How can we close more deals faster? Gone are the days when companies sold one product into one market for one customer. Many companies nowadays sell multiple products or solutions to various markets. Which...
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