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Strategy
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How Agile is Your GTM Strategic Plan?

January 3, 2021
Market-leading CEOs know that the secret to flawless GTM execution is solid leadership across the commercial functions. However, when the bottom line does not reflect the team’s effort and capabilities, they don’t call into question their qualifications or abilities. Instead,...

How to Best Align Execution and Strategy Once and for All

July 13, 2020
The Essential C-Suite Initiative You Are Overlooking Today It’s time revenue enablement is elevated to its rightful place among C-suite and boardroom discussions, alongside those of quarterly earnings, diversity and inclusion, and enterprise value. Fully embracing revenue enablement could mean the...

Hit the Number with the Right Balance of Strategy and Execution

April 4, 2019
Blending Execution with Strategy It’s no coincidence that growth executives in the top 22 percent of companies make their number consistently and predictably. They accomplish this by working on strategy and execution in unison. CEOs who overweight strategy to the expense...

Is Poor Execution Endangering Your Sales Strategy?

April 3, 2019
2019 Research Report Sales leaders start the year on an emotional high from their SKO, confident in their strategic plan. But conditions quickly change. Unexpected challenges arise. And those whose only response is “stick to the plan” risk missing their number. SBI’s latest...

8 Disciplines of Sales Execution

March 26, 2019
Execution is a popular buzzword. Turn on any postgamesports interview and the losing coach will likely lament poorexecution by his team. Take football. The head coach oftenstates his team didn’t execute on the key plays required towin the game. You...

Connecting the Dots Between Talent Strategy and Execution

March 22, 2019
As an executive, your success depends upon architecting a clear talent strategy that aligns with the overall goals and objectives of the entire organization. While strategic planning is necessary and worthwhile, it is no longer good enough. Truly effective and...

Phase 9: Go-To-Market Execution Planning

March 11, 2019
PHASE 9: GO-TO-MARKET EXECUTION PLANNING Defines the tactical priorities needed to achieve the strategic plan. Though the two are interrelated, many companies confuse tactics with strategy. Tactics involve doing things right. Strategy involves doing the right things. The tactic-based approach of years...

The Culprit for Your Failed Demand Generation Project Is Likely Poor Execution, Not Poor Design

February 4, 2019
Who Is at Fault for Your Failed Initiative? The golden goose of demand generation is finding new buyers unaware of your solution and then motivating them to learn more about you — your company, your solution, your people. These projects typically include...

Strategic Pricing Framework Guide

August 22, 2018
Download the Strategic Pricing Framework Guide. Key Benefits: Discover how top companies think about their pricing. Evaluate the proper way to think about your own pricing strategy. Leverage different pricing strategies, structures, levels, and executions. Fill out the form below to download the...

The 3-Step Agile Strategic Planning Process Is the New Normal

August 11, 2018
Go-to-market strategic planning enables executive leadership to make informed decisions. It dictates the development of a path forward into the market. Coupled with an execution plan, shareholder value is created. In the past, strategic planning was a one-time event. Executive leadership...
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