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Strategy
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The Secret to Unrivaled Customer Experience Isn’t Technology, It’s People

In an increasingly commoditized marketplace, what are you doing to ensure one of your biggest differentiators is setting you apart from your competitor’s customer experience? Do you have a purposeful end to end strategy for acquiring, onboarding, and training this...

Delivering on Customer Experience—Your Technology Is Only as Good as the Strategy It’s Supporting

For some time now here at SBI, we’ve been describing the measurable benefits of taking a more holistic approach to customer experience. Taking a broader view of your customer’s experience usually requires an expanded line of sight for marketing –...

Retain More Revenue by Choosing the Right Customer Success Technology

Managing Complexity and Competition Cloud-based Software as a Service (SaaS) software delivery has revolutionized the B2B software sales cycle. It has streamlined implementation and heightened ease of use for customers and vendors alike. For vendors, however, these bright sides have come...

How a CEO Deploys Technology Along the Platform Journey

Making the transition from being a product provider to a platform provider is a difficult task for many B2B companies and does not happen overnight. Not only is there a specific shift in mindset that needs to happen, but technology...

Lead Management – Enabling Your Sales Team with Technology

Traditional CRMs are excellent at optimizing opportunity management, but their lead management functionality is often lacking due to the ad hoc nature of lead management. This results in BRD teams tracking their prospecting activity outside of the system in a...

How Technology Best Practices Are Influencing the Healthcare Industry

Technology companies are years ahead of any other industry when it comes to leveraging data to inform key decisions in their Go-to-Market model. This trend is likely due to their high-margin, high-growth rates, and rapidly advancing products creating fiercely competitive...

Technology Expertise

Technology Expertise Grow faster than your competitors by strengthening your interlock across marketing, sales, product, and customer success. More than any other industry, the technology sector places intense pressure on executives to produce faster innovation, faster product cycles, and faster business model...

Technology Assessment Tool

Download the Technology Assessment Tool. Key Benefits: Determine if investing in technology to increase productivity should be part of your 2019 plan. Leverage a list of technological best practices and record how your company matches up. Fill out the form below to download the...

New Trends in Technology Enabling the Inside Sales Function

Just a few years ago inside sales was the runny-nose little brother when compared to field sales. This meant getting the hand-me-downs of field sales technology and being an afterthought in sales process and enablement. Fast forward to today…..the inside sales...

Sales Technology Assessment Tool

Download the Sales Technology Assessment Tool. Key Benefits: Receive help with quantitatively assessing and evaluating a new technology solution. Quantify the benefits ofyour new technologysolution. Build a business case with an ROI. Fill out the form below to download the Sales Technology Assessment...
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