Bob has over 20 years leading and developing sales and marketing teams and programs ranging from influencer marketing to account base marketing. He has created, coordinated and executed sales and marketing campaigns focused on driving brand loyalty and retention. Additionally, Bob developed algorithms that defined influence online helping inform and craft marketing content. Bob’s skills include marketing strategy, persona development, running sales and marketing teams, executive coaching and sales enablement.
Prior to joining SBI, held a variety of sales and marketing leadership functions at both enterprise and start-ups. He’s worked with brands to help craft their brand messaging and establish influencer marketing programs. Bob is helping drive the transformation of healthcare through digital marketing and telehealth initiatives.