As a global marketing leader, Eric helps clients identify and implement strategies that result in sustained growth. He works closely with marketing and sales teams to help clients align go-to-market strategies and navigate the complex, multifaceted issues that affect branding, demand generation, and lead qualification. He oversees projects that help clients optimize their marketing resources and deliver measurable return on investment. He counsels clients on emerging trends in marketing automation, content marketing, demand generation, marketing operations, sales and marketing alignment, and lead management.
Eric is the author of many marketing and sales related articles. His recent experience includes developing a scalable campaign development process for a software company. Eric identified gaps in their existing process and created a standardized, repeatable process that addresses all aspects of demand generation, lead nurturing, and result reporting. He also helped a global petro-chemical company optimize their marketing and branding efforts to identify and recruit top site operators and retail locations for their products and services.
Prior to joining SBI, Eric spent 25 years in B2B technology marketing, delivering results across a wide range of disciplines including branding, lead management, marketing operations, demand generation, and marketing communications. Most notably, at Cisco and Brocade he implemented closed-loop lead management processes and helped increase the quality of leads passed to sales. At Quest Software and Dell he worked with executive teams to establish go-to-market strategies and outbound marketing programs to drive demand for software and hardware products.