Ginger Smith - Senior Consultant

Consulting Services
- REVENUE GROWTH
  - Sales Strategy
    - How We Help
      - Sales Strategy
      - Sales Planning
      - Markets
      - Accounts
      - Buyers
      - Engagement
      - Prospecting
      - Sales Process
      - Organizational Design
      - People Plan
      - Channel Optimization
      - Inside Sales
      - Territory Alignment
      - Quota Setting
      - Compensation Planning
      - Sales Support
      - Sales Operations
      - Sales Enablement
      - Customer Success
      - Systems
      - Back Office Support
    - Our People
  - Marketing Strategy
    - How We Help
      - Marketing Strategy
      - Marketing Research
      - Markets
      - Accounts
      - Buyers
      - Strategy and Planning
      - Brand Strategy and Planning
      - Brand Positioning and Messaging
      - Campaign Strategy and Planning
      - Content Strategy and Planning
      - Budgeting Strategy and Planning
      - Resources
      - Marketing Organizational Design
      - Agency Management
      - People Plan
      - Execution
      - Account Based Marketing
      - Lead Generation
      - Customer Marketing
      - Partner Marketing
      - Marketing Support
      - Product Marketing
      - Field Marketing
      - Marketing Operations
      - Systems
    - Our People
  - Pricing Strategy
    - How we help
      - Pricing Strategy
      - Price Segmentation
      - Markets
      - Accounts
      - Buyers
      - Price Positioning
      - Business Objectives and Strategies
      - Competitive Price Positioning
      - Price Structure
      - Revenue Model
      - Versioning
      - Price Metrics and Fences
      - Packaging
      - Continuing Monetization
      - Price Levels
      - Price Level Optimization
      - Structured Discounting
      - Price Execution
      - Value Messaging
      - Negotiation Guidelines
      - Price Incentives
      - Pricing KPIs
      - Pricing Infrastructure
      - Tools, Systems and Software
      - Pricing Governance and Organizational Design
    - Our People
  - Product Strategy
    - How We Help
      - Product Strategy
      - Product Planning
      - Markets
      - Accounts
      - Buyers
      - Product Principles
      - Buyer Behavior
      - Customer Experience Design
      - Go-To-Market
      - Product Road Map
      - Product Launch and Messaging
    - Our People
  - Corporate Strategy
    - How We Help
      - Corporate Strategy
      - Corporate Strategy Methodology
      - Step 1: Objectives
      - Step 2: Markets
      - Step 3: Products
      - Step 4: Competitors
      - Step 5: Go-to-market
      - Step 6: Talent
    - Our People
  - Revenue Growth Methodology
    - How We Help
    - Our People
  - SBI for SMB
    - How We Help
      - SBI for SMB
      - SBI Small Business Expertise
      - Online Training
      - Virtual Support
      - On Site Workshops
    - Our People
  - Revenue Growth Assessment
    - How We Help
      - Revenue Growth Assessment
      - Assess Strategy
      - Revenue Growth Methodology
      - Strategic Alignment
      - KPI Analysis
      - Assess Execution
      - Talent Assessments
      - Tactics Assessment
      - Cadence Assessment
      - Implementation Plan
      - Timeline
      - Deliverables
      - Tasks
      - Roles
      - Costs
    - Our People
- PRIVATE EQUITY
  - SBI for PE
    - How We Help
      - Private Equity
      - The 3-Phase Private Equity and Activist Strategy
      - Screening
      - Due Diligence
      - Value Creation Plan
    - Our People
Insights
- Revenue Growth
- Private Equity
  - SBI for PE Insights
About Us
- ABOUT US
The Studio

About Ginger

Ginger is a strategic transformation leader with over 10 years experience. She has an innate nature to seamlessly connect high-level strategy with essential low-level details for successful returns on investments. With expansive international and domestic experience – living and working in NA, APAC, and EMEA – she has proven success transforming government, nonprofits and Fortune 100s across industries. Her demonstrated skill sets in data analysis, sales, product launches, personas, marketing strategy, change management, and program management are supplemented by her Lean Six Sigma Black Belt and PMP. Ginger is a data-driven leader who motivates clients with compassion and autonomy.

Past Experience

Accenture

Lockheed Martin

U.S. Department of State

Education

Northwestern University - Kellogg School of Management, MBA Entrepreneurship & Innovation

London School of Economics & Political Science, MS Environmental Policy

University of Texas, BS Communication Studies