About Laura

Laura is a marketing and sales leader who has built brands, implemented revenue-driving strategies, and increased overall effectiveness as both a practitioner and consultant. Her experience includes a variety of strategic B2B initiatives, including branding and market positioning, account-based programs, market analysis, and sales process. With a diverse background encompassing multiple industries, including technology, defense, distribution, building materials, and consumer products, she is able to quickly provide clients with market-driven insights, resulting in revenue growth.

 

Laura brings a fresh perspective and energy to every engagement, as well as big-picture strategic thinking and innovative approaches to problem-solving.

 

Past Experience

SalesLoft–Director, Marketing Communications & Content

Cox Communications–Director, Marketing & Digital Strategy

Aon Hewitt–Sales Effectiveness Consultant

McKesson–Sr. Project Manager, Talent Management

Education
Georgia Institute of Technology- Masters of Business Administration
University of Georgia- Bachelor of Arts , Advertising