About Lauren

Lauren is passionate about helping clients develop the mature pricing capabilities they need to transform their business. She believes that effective pricing is crucial to enabling a business and it’s employees, and is focused on building individualized pricing strategies that maximize profitability while helping sales teams to excel. Lauren is excited about helping clients achieve their full potential in revenue generation, market segmentation, and sales enablement through data driven decision making. The diverse experience in developing pricing strategies in industries such as software, construction, and aerospace give a unique perspective to help her clients reach their pricing potential and make their number.

Past Experience
Viewpoint Construction Software – Pricing and Product Strategy Manager
Parker Aerospace – Strategic Pricing Analyst
California State University, San Marcos
Bachelor of Science, Business Administration / Finance