SBI conducts in-depth market research and partners with business leaders to develop strategies that enhance performance and drive results. Through evidence-based agile methods, we create actionable procedures that, once embraced and adopted, make your business better. We tailor our benchmarking methods to each client so they achieve increased revenue growth and lasting success.

 

Throughout our research one thing has become clear: the Internet and increased mobility continues to impact how B2B buyers make purchasing decisions. This trend is accelerating and businesses must adapt in order to keep pace. That’s where strategic alignment steps in.

 

We’ve found the only way to systematize revenue growth is through strategic alignment, both internal and external. To accomplish this, we’ve identified 9 steps that are integral in achieving complete alignment. By following the methodology below you will form cohesive internal strategies that align with the external market. The end result is stimulated revenue growth.

 

The SBI Revenue Growth Methodology

 

 

STEP 1: CORPORATE STRATEGY

Determine how you will serve customers, the objectives you must achieve, the markets you will compete in, the competition you will face, and how you will win.

 

STEP 2: SEGMENTATION STRATEGY

Gain a deep understanding of the market, accounts, and buyers so that you can make smarter decisions on how to allocate resources.

 

STEP 3: TALENT STRATEGY

Place the right talent in the right performance conditions to execute your go-to-market strategy.

 

STEP 4: CUSTOMER EXPERIENCE STRATEGY

Differentiate your brand by providing a superior experience for customers.

 

STEP 5: PRODUCT STRATEGY

Make investments in products and services that are aligned with your corporate strategy and that buyers are eager to purchase.

 

STEP 6: PRICING STRATEGY

Create price positioning, structures, and levels to execute a value-based pricing strategy that will maximize your revenues.

 

STEP 7: MARKETING STRATEGY

Drive demand in the marketplace for your company’s products and services.

 

STEP 8: SALES STRATEGY

Turn market demand into revenue by allocating sales resources effectively to drive revenues up and selling costs down.

 

STEP 9: CUSTOMER SUCCESS STRATEGY

Ensure revenue retention and increase revenue from existing customers.

 

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