SBI conducts in-depth market research and partners with business leaders to develop strategies that enhance performance and drive results. Through evidence-based agile methods, we create actionable procedures that, once embraced and adopted, make your business better. We tailor our benchmarking methods to each client so they achieve increased revenue growth and lasting success.

 

Throughout our research one thing has become clear: the Internet and increased mobility continues to impact how B2B buyers make purchasing decisions. This trend is accelerating and businesses must adapt in order to keep pace. That’s where strategic alignment steps in.

 

We’ve found the only way to systematize revenue growth is through strategic alignment, both internal and external. To accomplish this, we’ve identified 6 steps that are integral in achieving complete alignment. By following the methodology below you will form cohesive internal strategies that align with the external market. The end result is stimulated revenue growth.

 

The SBI 6-Step Revenue Growth Methodology

 

STEP 1: MARKET RESEARCH

Understand your market, accounts, buyers and users, to ensure your company is differentiated from the competition in the eyes of the marketplace.

 

STEP 2: CORPORATE STRATEGY

Analyze the allocation of the company’s people, money, and time in the pursuit of profitable growth.

 

STEP 3: PRODUCT STRATEGY
Launch products and services to the marketplace that solve market problems and are aligned with your corporate strategy.

 

STEP 4: MARKETING STRATEGY

Drive demand in the marketplace for your company’s products and services.

 

STEP 5: SALES STRATEGY

Turn market demand into revenue by selling your company’s products and services to target buyers.

 

STEP 6: TALENT STRATEGY

Build a team capable of defining and executing each of the functional strategies.

 

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