What Top CMOs are Doing to Grow Faster than Their Competitors


You are invited to an executive-level workshop focused on B2B Revenue Marketing.


What is revenue marketing?  It’s the agile combination of Demand Generation and Account-Based Marketing to generate revenue.  Our speaker is Randall LaVeau, the Marketing Practice Leader for SBI.  Find out what the top CMOs are doing to grow faster than their competitors and their industry.




  • Rapid iterations over Big-Bang campaigns
  • Testing and data over opinions and conventions
  • Many small experiments over a few large bets
  • Individuals and interactions over one size fits all campaigns




  • Access emerging best practices to executive B2B revenue marketing
  • Evaluate your own marketing organization, and identify areas of opportunity
  • Review real life SBI case studies of marketing strategy transformations


SBI_MarketingStrategy_WorkbookAttendees of the workshop will participate in the interactive session by leveraging a B2B Revenue Marketing workbook that includes standard operating procedures, best practices, and emerging best practices.






8:00 – 8:45 am
Introduction to Revenue Marketing


8:45 – 9:45 am
Workshop Exercise – How to apply emerging best practices to your marketing organization




10:00 – 10:45 am
Marketing Optimization – Determining how your team matches up to best practices


10:45 – 11:00pm
Wrap Up & Action Planning




February 8th, 2018




SBI’s Executive Briefing Center, The Studio

2021 McKinney Ave, Suite 550,  Dallas, TX 75201


Use the Valet parking for convenient parking and we will validate.