Step 4: Marketing Strategy


Your company’s marketing department needs direction. This comes from the marketing strategy. A good one builds on insights from the external marketplace and remains aligned with the corporate strategy. It should also address how marketing will build demand for your company’s products. This involves choosing which market channels to invest in and which ones to forgo. The main goal of the marketing strategy is to set the sales strategy up for success.


Best-in-class marketing leaders can always produce a copy of a well-articulated marketing strategy.


What is a Marketing Strategy?

A marketing strategy is an operating plan for a company’s marketing department.


What Does a Marketing Strategy Do?

A marketing strategy allocates resources efficiently to drive revenues.


What Does It Mean to Use a Marketing Strategy?

The marketing department uses a marketing strategy to builds buyer preference for the company’s products.


To learn more about how our marketing strategy process works, visit our Marketing Strategy: Methodology


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