Phase 13: Lead Management
In the lead management execution phase, SBI will help your company execute the lead management process to produce sales-ready leads.
You aren’t managing leads for tangible results.
Lead management is still a new practice. And many companies struggle to do it well. It’s a specialized skill that requires familiarity with marketing automation technology, content and data. Finding those with the right fit of training and experience can be difficult.
- Lead nurturing assessment
- Attribution analysis
- Recruiting, hiring, and onboarding lead development reps
- Lead generation KPIs
With the lead management execution phase completed, it’s time to move on to Phase 14: Field Marketing.