Step Five: Sales Strategy

A sales strategy is where the direction of your company’s sales team is determined. It needs to build on the insights from the external marketplace and remain aligned with the CEO’s corporate strategy. The sales strategy process addresses how your sales team will achieve their revenue objectives with support from product and marketing teams. It requires choices on which sales programs to invest in and which ones to forgo.


What is a Sales Strategy?

A sales strategy is an operating plan for a company’s sales force.


What does a Sales Strategy do?

A sales strategy allocates sales resources efficiently to drive selling costs down and revenues up.


What Does It Mean to Use a Sales Strategy?

The use of a sales strategy means that the sales executive will get the most out of their sales force.


Now that you understand the meaning of a sales strategy, it is time to move on to understanding how they work in our Five Step Sales Strategy Methodology.


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