Phase 11: Sales Enablement

In the sales enablement phase, SBI will help your company get the right sales content into the hands of the right sellers at the right time through the right channel to move a sales opportunity forward.


The Problem

You need to get the right content in the hands of the right people at the right time. Millions of dollars and thousands of man-hours are wasted each year on creating sales programs that are never used in the field. Sales staffers become numb to the constant flow of “new and improved” sales training programs. Eventually they just ignore them – or worse, pay lip service to them while each sales rep continues to perform as he or she sees fit.


The Solution

  • Sales enablement assessment
  • Sales enablement charter
  • Content development process
  • Mobile sales enablement playbook
  • Technology roadmap
  • Sales training program
  • Certification process
  • Gamification program
  • Coaching methodology
  • KPI dashboards


With your sales enablement process now in place, it is time for Phase 12: Forecast/Pipeline Management.