The 6-Step Corporate Strategy
Create clarity throughout the entire company by getting everyone laser-focused on the real drivers of revenue growth.
Define which markets you will, and will not, compete in.
Create new markets through new products. Attract new customers to an existing product. Convince current customers to buy more of an existing product.
Define who you compete with, and how to win.
Sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.
Match the capabilities of the executive leadership team to the objectives and requirements in the corporate strategy.