The 6-Step Corporate Strategy


Step 1: Objectives

Create clarity throughout the entire company by getting everyone laser-focused on the real drivers of revenue growth.


Step 2: Markets

Define which markets you will, and will not, compete in.


Step 3: Products

Create new markets through new products. Attract new customers to an existing product. Convince current customers to buy more of an existing product.


Step 4: Competitors

Define who you compete with, and how to win.


Step 5: Go-To-Market

Sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.


Step 6: Talent

Match the capabilities of the executive leadership team to the objectives and requirements in the corporate strategy.