PHASE 12: CHANNEL SUCCESS

Ensure the success of your channel program by ensuring your partners are sharing in your success, and effectively enabling your customers.

 

A chain is only as strong as its weakest links. For the portion of your customer base that is served by channel partners, their expectations are no different. Ensuring your channel partners are investing the right efforts to serve your customers.

Rapid Diagnostic

1. Your channel partners clearly understand the Customer Success needs of your customers.

2. Your channel partners clearly understand the experience needs of your customers.

3. Your channel partners consistently deliver the right outcomes for your customers.

4. You can count on your channel partners to deliver effective service to your customers.

5. Your partners are equipped to deliver the right outcomes for your customers.

6. Your partners are equipped to deliver the right experiences for your customers.

7. Your partners clearly understand the role they play, and who to engage at your company to serve your customers.

8. The way you pay your channel partners aligns their interests with your customers and your company.

9. Your partner management organization and partners have a single view of their performance.

10. You have the right level of staffing to support your partners.

Deliverables

• Channel Success Operating Plan

• Mission, Objectives, KPIs

• Channel Playbook

• Partner Enablement Plan

Talent Strategy
Are Your CSMs Assigned to the Right Accounts and Touchpoints?
Customer Success has become the focus of many organizations and answers questions such as “how do I retain my customer?”  And “how do I grow within my current customer base?” To ensure your organization is focused on the right CS...
Read More
Go-To-Market Strategy
Consumers Have Spent Over $50B in Mobile Apps This Year—How Much Did Your Company Capture?
Everyone Went Digital During Lockdown – Did Your Mobile Experience Improve?   Many people have found themselves spending more time on their smartphones these days. Lockdown orders and social distancing have driven an increased dependence on smartphones across all facets of daily...
Read More
Go-To-Market Strategy
Could Headless Commerce Help You Win eCommerce Market Share?
With eCommerce increasing more in the last 90 days than during the previous 10 years combined, digital transformation is no longer a buzz phrase. Your company’s ability to interact and transact virtually with your customers and prospects will ultimately determine...
Read More
Customer Experience Strategy
Survey Results: How Market Leading Companies Plan to Make the 2020 Number
We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number.   We found that companies had initially been planning on nearly 31% of their 2020...
Read More
View All Insights