THE EXECUTIVE’S GUIDE TO GROWTH THROUGH PRICING STRATEGY
Implementing a value-based pricing strategy is perhaps the most direct and effective growth lever in an executive’s arsenal. It requires little investment, and can improve market share, top line revenues and profits simultaneously. And yet, it is a lever that is seldom pulled. Why? Studies show that C-level executives feel that their knowledge of pricing is lower than other go-to-market areas, and so lack the confidence to “mess” with price.
As an executive attendee, you will receive a printed Pricing Strategy Workbook as well as a PDF for you to distribute within your company to key stakeholders.
This executive workshop, led by James Wilton, SBI’s Pricing Practice Leader, will provide C-level executives with an approach and techniques to unlock the value offered through pricing strategy optimization.
- Access emerging best practices to create competitive advantages through pricing strategy decisions
- Evaluate your own pricing organization, and identify areas of opportunity
- Review real life SBI case studies of pricing strategy transformations
Introduction to Pricing Strategy
Competitive Price Positioning – How to increase willingness-to-pay through managing value perceptions
Price Optimization – Determining Willingness-To-Pay, and using as a basis for price setting
Price Differentiation – How to build a price structure that allows you to price effectively when willingness-to-pay varies
Price Execution – How to get your sales reps to fight for higher sales prices
Wrap Up & Action Planning
Cocktails to engage your peers
December 6th, 2017
SBI’s Executive Briefing Center, The Studio
2021 McKinney Ave, Suite 550, Dallas, TX 75201
Use the Valet parking for convenient parking and we will validate.