Sales and Marketing resources need to be allocated to the markets, accounts, and buyers that will generate the most amount of revenue in the shortest period of time- a new study by SBI Research finds....MORE >
To make sure you make your number, go beyond internally aligning the product roadmap, marketing campaigns, and sales tactics, and get on the same page with how your customers want to engage with your company....MORE >
Despite the lip service paid to sales strategy, tactics masquerade as strategy all too often. Here’s how companies should rotate away from noisy tactics to sound sales strategy....MORE >
A majority of CEOs think they have articulated their strategy to the sales leader, but few CEOs take the time to explain the why behind the big decisions, and can result in missed sales forecasts....MORE >
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