Go-To-Market Strategy
The Revenue Growth Methodology

The 3-Step Go-To-Market Strategy


Step 1: Market & Competitive Intelligence

 

Phase 1: Needs Definition

Outline the goals and objectives of the Market & Competitive Intelligence program.

 

Phase 2: Monitoring and Collection

Process to collect, categorize, and store insights from the market.

 

Phase 3: Analysis and Reporting

Process to analyze the insights collected from the market.

 

Phase 4: Distribution and Utilization

Distribution and communication of insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches.

 


 

Step 2: Go-To-Market Planning

 

Phase 5: Planning

Strategic Planning enables leadership to make strategic decisions. Strategic Planning dictates the development of the Corporate Strategy and focuses the direction of the company.

 

Phase 6: Development

Documents the direction of the company from the philosophical vision to the market-facing brand. Development is an input into Planning and is maintained through Strategic Interlock.

 

Phase 7: Cross-Functional Interlock

Maintains alignment of your functional strategies to assure all groups are working together toward the same objective.

 


 

Step 3: Go-To-Market Execution

 

Phase 8: Routes to Market

Sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.

 

Phase 9: Go-To-Market Execution Planning

Defines the tactical priorities needed to achieve the strategic plan.

 

Phase 10: Go-To-Market Resource Management

Allocates your go-to-market resources to execute the strategic plan.

 

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