The 3-Step Go-To-Market Strategy
Step 1: Market & Competitive Intelligence
Outline the goals and objectives of the Market & Competitive Intelligence program.
Process to collect, categorize, and store insights from the market.
Process to analyze the insights collected from the market.
Distribution and communication of insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches.
Step 2: Go-To-Market Planning
Strategic Planning enables leadership to make strategic decisions. Strategic Planning dictates the development of the Corporate Strategy and focuses the direction of the company.
Documents the direction of the company from the philosophical vision to the market-facing brand. Development is an input into Planning and is maintained through Strategic Interlock.
Maintains alignment of your functional strategies to assure all groups are working together toward the same objective.
Step 3: Go-To-Market Execution
Sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.
Defines the tactical priorities needed to achieve the strategic plan.
Allocates your go-to-market resources to execute the strategic plan.