PHASE 3: ANALYSIS AND REPORTING

Process to analyze the insights collected from the market.

 

 

Insights alone are not enough for success. This is only the beginning. They must be analyzed. This provides management with the tools to prioritize ideas into the ones that are feasible and will provide a return on investment.

Rapid Diagnostic

1. A prioritization standard has been developed and applied to all insights collected.

2. A team of reviewers has been assembled from key functional teams to conduct the analysis of collected insights.

3. A standard process is followed to review collected insights.

4. A set of hypotheses are validated/invalidated when analyzing the insights

5. Your team analyzes collected insights and provides an executive summary to the leadership team.

6. There is a clear distinction between what has been reviewed, accepted, and rejected.

7. An action plan has been developed that provides a clarity as to the recommended next steps after insights have been analyzed.

8. You have developed reports and/or dashboards that summarize the analysis collected.

9. You have identified the recipients of the analysis and reports.

10. Your analysis and reports are web-based and easy to access.

Deliverables

• Insights Review Process

• Data Management Plan

• Insights Action Plan

Sales Strategy
How a $3B Software Company's Forward-Thinking Strategy Accelerated Them Through the Downturn
Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors....
Read More
Go-To-Market Strategy
Where DEI Accountability Sits and How to Build a Foundation for Your Strategy
As many companies are starting to pursue sustainable and growing DEI strategies, including ours, people are wondering where does the responsibility lie? Many jump to the conclusion that DEI is a people initiative, so it should just fall within human...
Read More
Sales Strategy
How Leading Finance Executives Drive Transformative Growth
SBI recently held its first Chief Financial Officer Growth Forum to bring together like-minded finance executives to discuss common challenges and share best practices with their peers. These growth-focused CFOs gathered in an intimate virtual setting to discuss the following...
Read More
Sales Strategy
3 Keys to an Unmatched Account Segmentation Strategy
A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare?   On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve...
Read More