Step 4: Brand Strategy
Through our brand strategy step, SBI can help you define how your company serves its customers.
The Problem
You made a promise to your customers but fail to deliver against it at all times.
If a promise gets broken, trust is lost. Your company can’t afford to lose trust with your customers. With the reach of social media, a single mistake in how you serve customers can go viral in a hurry. Therefore, the promise you make with your customers must be sound and something you can successfully uphold. Have you considered the best way to serve your customers?
The Solution
- Brand promise
- Brand audit
- Brand equity evaluation
- Brand architecture
Once your brand is well defined, you have the information to move on to Step 5: Objectives.
