PHASE 7: CROSS-FUNCTIONAL INTERLOCK

Maintains alignment of your functional strategies to assure all groups are working together toward the same objective.

 

 

Market leading organizations not only have functional strategies, but they actively align them with each other. They maintain a regular communication cadence and actively adjust their strategies to reflect the current and future needs of the market. This leads to increased transparency between groups and increased revenue.

Rapid Diagnostic

1. You have a documented go-to-market strategy.

2. You have documented functional strategies.

3. Your documented strategies are short and easy to consume (i.e. one or two pages).

4. You update your strategy on a quarterly basis.

5. Your corporate strategy dictates the direction of each functional strategy.

6. The functional leaders actively align with each other with weekly meetings.

7. Even your field-level employees understand the company strategy and how to execute their day-to-day tasks to achieve it.

8. Your functional teams hold daily 15-minute calls to assure daily alignment of activities to corporate strategy.

9. Your company-wide objectives are quantified and shared via weekly reports and dashboards.

10. The management team holds a quarterly business review to assess the prior quarter performance and to define the plan for the next quarter.

Deliverables

• One-page Strategic Plan

• Weekly Alignment

• Monthly Stoplight/Reporting

INDUSTRY
STRATEGY AREA
CONTENT TYPE
Customer Journey Map Tool
July 17 2019
Customer Journey Map Tool
VIEW
Pricing Opportunities Evaluation Framework
July 12 2019
Pricing Opportunities Evaluation Framework
VIEW
How to Recover from a First Half Revenue Miss
July 11 2019
How to Recover from a First Half Revenue Miss
VIEW
previous
1 of 125
right
Loading...
Sales Strategy
Transforming the Seller Experience Through Sales Enablement
Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing....
Read More
Go-To-Market Strategy
Entering a New Market? Avoid This Common Market Research Pitfall
Often entering a new market represents a significant growth opportunity for a company. As the CEO setting the strategic vision deciding which markets to pursue and when is one of the most important decisions, you can make.  Despite this, far...
Read More
Go-To-Market Strategy
Actionable Innovation in an Ever-Changing Competitive Landscape Is a Requirement for Survival
As the CEO, one of your core responsibilities is harnessing and utilizing the intellectual capital tied up in your employees. Not all market-defining and competitive differentiating ideas will be yours. But whether your company is fledgling or enterprise, the challenge...
Read More
Sales Strategy
Partner Enablement – the Key to a Successful Indirect Go-to-Market Strategy
Why Are Your Partners Producing Far Less Than Expected?   Selling through the channel can be the most rewarding or painful aspect of your GTM strategy.  When a partner takes on the promise of representing your products and brands, it is...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more

CREATE AN ACCOUNT

Join our team of passionate professionals and find your full potential

ALL OPEN POSITIONS