PHASE 6: DEVELOPMENT

Documents the direction of the company from the philosophical vision to the market-facing brand. Development is an input into Planning and is maintained through Strategic Interlock.

 

 

A sound go-to-market strategy provides clarity of direction to your employees and to the market you serve. A clear vision of the future dictates strategic decision-making. Values that define how each individual should behave will have a positive impact on morale and performance. This ultimately leads to a positive brand image, engaged employees, and a superior customer experience.

Rapid Diagnostic

1. You have defined the driving force and philosophies behind why your company exists.

2. You have a clear vision of what your company ultimately wants to achieve.

3. You have stories of employees who are inspired by the company vision.

4. You have a documented set of values that dictate your rules of engagement within your company.

5. Your values are integrated into how you hire and manage through your Talent Strategy.

6. You have defined how you plan to serve your Buyers.

7. When your Buyers year your company name, they understand what it symbolizes.

8. Your products live up to your brand promise.

9. Your company-wide objectives are specific, measurable, achievable, relevant, and time bound.

10. The objectives of your functional strategies are aligned with your corporate objectives.

Deliverables

• Mission Statement

• Future Vision Definition

• Values List and Definitions

• Brand Definition

• Documented Corporate Strategy & Objectives

Go-To-Market Strategy
The Core 10 KPIs for Accelerating B2B Growth
“What is the standard, and what is everybody else doing?”  You’ve asked yourself this question individually in many different situations.  What you choose to eat, how you decide what to wear to an important event, or even how often you...
Read More
Go-To-Market Strategy
How Amazon Won in the Last Recession – and Why CEOs Should Care
Many are predicting that the U.S. will enter a recession in the next year. To prepare, we believe the most important thing a business leader can do is study and learn from the past. Here, we take a look at...
Read More
Go-To-Market Strategy
3 Actions CEOs Take to Capture Market Share From the Competition
The 2019 fiscal year is in the rearview mirror, and 2020 has officially started. Strategic planning is finished, and plans to get off to a fast start in FY20 are in motion. For many CEOs, the strategy and approach used...
Read More
Sales Strategy
How a Sales Leader Moves Upmarket from SMB to Enterprise Customers
Moving from an SMB customer base to enterprise customers sounds like an excellent idea when presented in a board room. In reality, it is a very difficult and complicated transformation to pull off.   In today’s interview, we are joined by Stefano...
Read More