PHASE 9: GO-TO-MARKET EXECUTION PLANNING

Defines the tactical priorities needed to achieve the strategic plan.

 

 

Though the two are interrelated, many companies confuse tactics with strategy. Tactics involve doing things right. Strategy involves doing the right things. The tactic-based approach of years past is dangerous. Being efficient at tactics means companies fall into one of two buckets: they either thrive or die quickly. Their fate is sealed by strategy. On the other hand, companies with effective strategy either thrive or survive. Certainly, it’s better to be good at strategy than tactics. But in a perfect world, the two intersect, and your company has a brilliant plan that is brilliantly executed.

Rapid Diagnostic

1. You have an itemized execution plan with dates and owners.

2. When developing execution plans, your organization routinely assesses the feasibility to accomplish the tasks as outlined.

3. Execution plans are always tied to an expected return on investment (ROI).

4. Tasks that do not lead toward the strategic objectives are discontinued.

5. Your execution plan is derived from your documented strategy.

6. Roles and responsibilities have been assigned to each item in the execution plan.

7. The status and progress of the execution plan is reviewed with executive leaders on a weekly basis.

8. Your execution plan is adjusted each quarter to reflect changes to your strategic plans.

9. Your team is rewarded when they meet deadlines and deliver results as designed.

10. You have a Project Management Office (PMO) that centrally manages the progress of the execution plan.

Deliverables

• Operational Execution Plan (includes Change Management)

• Feasibility Plans

• Business Models

• Roles & Responsibilities

• Weekly Status Report Template

• Project Management Office (PMO)

Sales Strategy
How Business Services CEOs Are Responding to Industry Disruption
While the Business Services industry saw comfortable growth preceding the pandemic, only a select few market leaders have been able to accelerate growth since the crisis began. Their secret lies in their ability to execute dynamic, cross-functional revenue plans.   On today’s...
Read More
Sales Strategy
The Winning Strategies of UC&C Market Leaders
With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set...
Read More
Sales Strategy
How a Software CEO Recharged the 2020 Strategy
For market-leading software companies, the changing economic conditions have had a positive effect on the bottom line. But this has not been without their fair share of challenges, especially for those facing a high growth environment.   On today’s show, Doug Winter,...
Read More
Go-To-Market Strategy
Consumers Have Spent Over $50B in Mobile Apps This Year—How Much Did Your Company Capture?
Everyone Went Digital During Lockdown – Did Your Mobile Experience Improve?   Many people have found themselves spending more time on their smartphones these days. Lockdown orders and social distancing have driven an increased dependence on smartphones across all facets of daily...
Read More