PHASE 9: GO-TO-MARKET EXECUTION PLANNING

Defines the tactical priorities needed to achieve the strategic plan.

 

 

Though the two are interrelated, many companies confuse tactics with strategy. Tactics involve doing things right. Strategy involves doing the right things. The tactic-based approach of years past is dangerous. Being efficient at tactics means companies fall into one of two buckets: they either thrive or die quickly. Their fate is sealed by strategy. On the other hand, companies with effective strategy either thrive or survive. Certainly, it’s better to be good at strategy than tactics. But in a perfect world, the two intersect, and your company has a brilliant plan that is brilliantly executed.

Rapid Diagnostic

1. You have an itemized execution plan with dates and owners.

2. When developing execution plans, your organization routinely assesses the feasibility to accomplish the tasks as outlined.

3. Execution plans are always tied to an expected return on investment (ROI).

4. Tasks that do not lead toward the strategic objectives are discontinued.

5. Your execution plan is derived from your documented strategy.

6. Roles and responsibilities have been assigned to each item in the execution plan.

7. The status and progress of the execution plan is reviewed with executive leaders on a weekly basis.

8. Your execution plan is adjusted each quarter to reflect changes to your strategic plans.

9. Your team is rewarded when they meet deadlines and deliver results as designed.

10. You have a Project Management Office (PMO) that centrally manages the progress of the execution plan.

Deliverables

• Operational Execution Plan (includes Change Management)

• Feasibility Plans

• Business Models

• Roles & Responsibilities

• Weekly Status Report Template

• Project Management Office (PMO)

Go-To-Market Strategy
During a Crisis, CEOs Should Lead Internal Communications
Market-leading CEOs work closely with their leadership teams to maintain strong and transparent communication with not only their customers but also their employees. Every employee is an ambassador of the brand, and without clear guidance and communication internally, external messages...
Read More
Go-To-Market Strategy
5 Critical Issues to Address This Week
Over the past several days, we have been helping our community of executives think through the impact of COVID-19 on their organization and hearing their toughest challenges. Five issues are top of mind in terms of revenue impact:   Channels – Channels to...
Read More
Sales Strategy
Adapting Your Go-To-Market During a Crisis: 7 Steps to Mitigate Revenue Impact
Over the last week, we have seen the effects of the COVID-19 pandemic on the market, businesses, and communities. During these unpredictable times, one thing is certain; we cannot control these events, but we can control how we react.   In today’s...
Read More
Go-To-Market Strategy
Keeping the Lights on Through the Crisis – What Do We Do Now?
An executive team sits in front of their computers watching the concerned and, in some cases, confused faces of one another.  They have completed the gut-wrenching discussion about who stays and who goes, either permanently or temporarily, to provide some...
Read More