PHASE 9: GO-TO-MARKET EXECUTION PLANNING

Defines the tactical priorities needed to achieve the strategic plan.

 

 

Though the two are interrelated, many companies confuse tactics with strategy. Tactics involve doing things right. Strategy involves doing the right things. The tactic-based approach of years past is dangerous. Being efficient at tactics means companies fall into one of two buckets: they either thrive or die quickly. Their fate is sealed by strategy. On the other hand, companies with effective strategy either thrive or survive. Certainly, it’s better to be good at strategy than tactics. But in a perfect world, the two intersect, and your company has a brilliant plan that is brilliantly executed.

Rapid Diagnostic

1. You have an itemized execution plan with dates and owners.

2. When developing execution plans, your organization routinely assesses the feasibility to accomplish the tasks as outlined.

3. Execution plans are always tied to an expected return on investment (ROI).

4. Tasks that do not lead toward the strategic objectives are discontinued.

5. Your execution plan is derived from your documented strategy.

6. Roles and responsibilities have been assigned to each item in the execution plan.

7. The status and progress of the execution plan is reviewed with executive leaders on a weekly basis.

8. Your execution plan is adjusted each quarter to reflect changes to your strategic plans.

9. Your team is rewarded when they meet deadlines and deliver results as designed.

10. You have a Project Management Office (PMO) that centrally manages the progress of the execution plan.

Deliverables

• Operational Execution Plan (includes Change Management)

• Feasibility Plans

• Business Models

• Roles & Responsibilities

• Weekly Status Report Template

• Project Management Office (PMO)

Sales Strategy
How a Chief Customer Officer Helps Companies Overcome Common Digital Evolution Pitfalls
Nearly 1 year ago, the economy had come to an abrupt halt as many organizations waited to be ushered into a “new normal.” Now, companies worldwide have adapted to new digital capabilities to operate better than ever before, but many...
Read More
Go-To-Market Strategy
How an Agile Digital Evolution Can Outperform a Risky Transformation
Digital Evolution to accelerate your Go-To-Market strategy was a catchy phrase and discussion in the board room in 2020. If executed correctly, it can completely change the course of 2021 revenue growth.  Most companies have learned that digital transformations are...
Read More
Sales Strategy
Insights From SBI’s Latest CEO Advisory Meeting
Nearing the end of 2020, less than a dozen market-leading CEOs gathered for SBI’s fall Advisory Meeting to discuss common challenges faced throughout the year as well as share best practices for trending topics, including:   Using the Right Data for Right...
Read More
Go-To-Market Strategy
How Fast-Growing Companies Build Revenue Plans
Regardless of your industry, the number of employees, annual revenue, or any other characteristic, SBI has seen several similarities in how market-leading companies build their revenue plans. These companies are defined as the top 9% of organizations that grow organically...
Read More