PHASE 2: MONITORING AND COLLECTION

Process to collect, categorize, and store insights from the market.

 

Insights must be collected from the right places to be relevant. With the right methodology and data management plan, insights can be tracked and prioritized. This provides a baseline set of facts to enable management to make the right decisions for the future.

Rapid Diagnostic

1. You have a defined insights collection methodology.

2. There is a collection cadence whereby innovations are collected and curated on a schedule basis.

3. Your defined insights collection methodology is consistently utilized.

4. You store insights collected in a centralized database.

5. You actively monitor, and curate collected insights to maintain clean sets of data.

6. A tagging system and naming convention are consistently applied to all collected and stored insights.

7. A tagging system is relied upon to curate the insights collected. (i.e. invalid ideas are eliminated)

8. It is simple for individuals to submit ideas and competitive insights to the Market & Competitive Intelligence team.

9. Qualitative insights (not numbers driven) are collected through interviews and observations.

10. Quantitative insights are collected that are statistical in nature such as Net Promoter Score (NPS).

Deliverables

• Insights Collection Methodology

• Insights Database

• Data Cleanliness Plan

• Insight Tagging Standards

INDUSTRY
STRATEGY AREA
CONTENT TYPE
Pricing Vendor Checklist
July 19 2019
Pricing Vendor Checklist
VIEW
Account Management Tool
July 19 2019
Account Management Tool
VIEW
Moment Elevation Tool
July 18 2019
Moment Elevation Tool
VIEW
previous
1 of 126
right
Loading...
Sales Strategy
Transforming the Seller Experience Through Sales Enablement
Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing....
Read More
Go-To-Market Strategy
Entering a New Market? Avoid This Common Market Research Pitfall
Often entering a new market represents a significant growth opportunity for a company. As the CEO setting the strategic vision deciding which markets to pursue and when is one of the most important decisions, you can make.  Despite this, far...
Read More
Go-To-Market Strategy
Actionable Innovation in an Ever-Changing Competitive Landscape Is a Requirement for Survival
As the CEO, one of your core responsibilities is harnessing and utilizing the intellectual capital tied up in your employees. Not all market-defining and competitive differentiating ideas will be yours. But whether your company is fledgling or enterprise, the challenge...
Read More
Sales Strategy
Partner Enablement – the Key to a Successful Indirect Go-to-Market Strategy
Why Are Your Partners Producing Far Less Than Expected?   Selling through the channel can be the most rewarding or painful aspect of your GTM strategy.  When a partner takes on the promise of representing your products and brands, it is...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more

CREATE AN ACCOUNT

Join our team of passionate professionals and find your full potential

ALL OPEN POSITIONS