The Problem

Organizations that have too many objectives and priorities have none. They risk accomplishing nothing of significance. A CEO’s strategy often does not get executed because the sales, marketing and product leaders are in their silos pursuing what they feel is important. This causes strategic misalignment and results in subpar revenue growth.


The Solution

  • Hierarchy of Objectives
    • Company objectives
    • Product objectives
    • Marketing objectives
    • Sales objectives
    • Talent objectives
  • KPI Map


With your objectives set, SBI can help you understand the impact of those objectives on Step 2: Markets.