Step 3: Company Values

Through our values step, SBI will help you define how your organization should behave.


The Problem

Values are more than words on paper; they are the principles never to be violated.


Many companies have values that are just fluff. They spent time thinking about how they should behave, but they never made the values real through their actions. Values should set the tone for the company, drive the culture, and determine the rules of engagement to use with buyers. Your company is at risk if your values aren’t guiding how your teams act.


The Solution

  • Corporate values and beliefs
  • Rules of engagement


When this step is complete, it is time to move on to Step 4: Brand.