What Market-Leading CEOs Do Differently to Measure Customer Experience
September 15, 2020 – Most CEOs state that Customer Experience is a differentiator for competitive advantage. If perfected, it becomes difficult for the competition to fast follow.  In addition, most leaders see a direct correlation with driving growth, profit, and valuation.  Product and operational ...MORE >

Recent Posts

Survey Results: How CEOs Are Leading Their Sales Transformation
September 9, 2020 – Great leaders know how to navigate these choppy waters, but the economic uncertainty has created a new layer of challenges. While many are still struggling to survive, others feel that recovery is fully in place and are on the upswing. ...MORE >
SBI Advisory Board Learnings From Market-Leading CEOs
August 22, 2020 – As part of our advisory program, SBI recently held a virtual meeting comprised of an intimate group of market-leading B2B CEOs (public and private with market caps from $1B to 10B) to discuss current market challenges and opportunities for achieving ...MORE >
How a CEO Drives CX Clarity Amid the Chaos
August 15, 2020 – Any CEO can attest to the current level of difficulty in closing deals. Customer sentiment and individual mind share are in high demand, and even with everyone online, many fail to adequately engage their communities in order to access their ...MORE >
Could Headless Commerce Help You Win eCommerce Market Share?
August 12, 2020 – With eCommerce increasing more in the last 90 days than during the previous 10 years combined, digital transformation is no longer a buzz phrase. Your company’s ability to interact and transact virtually with your customers and prospects will ultimately determine ...MORE >
Evolving Your Culture for the Digital Revolution
August 8, 2020 – It’s hard to imagine a time where calendars weren’t inundated with video calls and discussions around your digital sales transformation. With a virtual revolution upon us, how can you maintain the personal aspects that define your culture internally and externally?   On ...MORE >
How a Chief Customer Officer Applied SaaS Best Practices to Drive Exponential Growth
August 1, 2020 – For many services companies who achieve exponential growth within narrow timeframes, they often find themselves lagging in critical operational areas, including go-to-market.   Jarrod Johnson, Chief Customer Officer at TaskUs, found himself in a similar situation but was able to remain as ...MORE >
How a Software Leader Leverages Customer Success to Drive Strategic Business Outcomes
July 25, 2020 – With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today’s world, you will fall behind your peers ...MORE >
How a CMO Acquires Customers For Life
July 18, 2020 – Iconic customer programs generate fierce loyalty and accelerate revenue growth.  CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk.   In his final interview segment, Ryan Hollenbeck, CMO at ...MORE >
More Than a Moment—How a CMO Creates a Holistic Journey for Customers
July 11, 2020 – Often, those who are in a selling role find it challenging to distinguish the customer journey from the buyer journey and what that means for them and their quota. However similar they may seem, their touchpoints, and the overall experience ...MORE >
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