How a $3B Software Company's Forward-Thinking Strategy Accelerated Them Through the Downturn
July 4, 2021 – Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors. ...MORE >

Recent Posts

Where DEI Accountability Sits and How to Build a Foundation for Your Strategy
June 23, 2021 – As many companies are starting to pursue sustainable and growing DEI strategies, including ours, people are wondering where does the responsibility lie? Many jump to the conclusion that DEI is a people initiative, so it should just fall within human ...MORE >
How Leading Finance Executives Drive Transformative Growth
June 20, 2021 – SBI recently held its first Chief Financial Officer Growth Forum to bring together like-minded finance executives to discuss common challenges and share best practices with their peers. These growth-focused CFOs gathered in an intimate virtual setting to discuss the following ...MORE >
3 Keys to an Unmatched Account Segmentation Strategy
June 12, 2021 – A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare?   On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve ...MORE >
Why CEOs Are Appointing CCOs 2.2x More Often Than CROs and CMOs
June 8, 2021 – The role of the Chief Commercial Officer (CCO) has existed for the last few years, but its prevalence across large, mid-market, and SMB organizations is on the rise. More and more, CEOs are opting to place CCOs in the top ...MORE >
Advisory Board Learnings From Growth-Minded Commercial Leaders
June 5, 2021 – SBI recently held its Spring Growth Advisory Board meeting where less than a dozen market-leading Presidents and Chief Commercial Officers gathered to discuss the most pressing challenges in today’s environment. During the afternoon, the attendees shared best practices on the ...MORE >
The One Transformation Every CEO Needs to Embrace
June 3, 2021 – Embracing Digitally Enabled Customer Outcomes   Although most organizations are taking on digital transformation work in 2021, all organizations would benefit from transforming their organization to be obsessed with identifying, tracking, and improving customer outcomes.  Go beyond your digital transformation initiative and ...MORE >
CEO Advisory Board Insights to Navigate the Second Half
May 30, 2021 – SBI recently held its Spring CEO Advisory Meeting to connect with less than a dozen market leaders on current challenges and to share best practices. This influential peer group share key insights into the following topics:   Organizational Clarity Around Customer Experience The ...MORE >
The CEO’s Guide to Navigating Commercial Complexity
May 22, 2021 – Being a CEO during a large Go-to-Market transformation is difficult, and with multiple acquisitions, this adds further complexity, such as:   High Customer Acquisition Costs Low Employee Morale Inaccurate Fact Base And more   On today’s show, Steve Smith, CEO of Zayo, joins us to discuss how ...MORE >
Building, Retaining, and Developing a Modern Salesforce
May 15, 2021 – To say your salesforce is changing is an understatement. Not only have there been shifts in adapting to a new virtual world, but your teams also need the time and attention dedicated to reaching their full potential now more than ...MORE >
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