SBI's February 2019 CEO Newsletter
March 15, 2019 – A Sales Enablement Tool for the CEO CEOs with a “bet-the-company” new product launch cannot afford even the hint of failure. Most CEOs do the basics of launch planning, but many neglect to properly enable their sales force ahead of time. Does ...MORE >

Recent Posts

How a Chief Growth Officer Can Make or Break Your Year
March 15, 2019 – Today Jill Rowley, former Chief Growth Officer of Marketo, discusses how this emerging role brings together sales and marketing leaders to leverage the power of their best salespeople: their customers. Jill shares key drivers that bring about executive alignment that ...MORE >
Establishing a GTO (Growth Transformation Office) Is the Key to a CEO-Driven Change
March 14, 2019 – Many CEOs are familiar with the concept of a PMO (Project Management Office). Picture a multitude of spreadsheet-savvy analysts charged with tracking various initiatives through standardized processes using metrics and reports. There is value in an effective PMO, to be ...MORE >
How a Sales Leader Disrupts Their Industry to Crush Their Revenue Number
March 9, 2019 – On today’s show we’re joined by Paul Melchiorre, the Global Customer Officer for Anaplan, a connected planning platform that enables organizations to accelerate decision making by connecting data, people, and plans across the business.   Click here for the podcast version of ...MORE >
Your Portfolio Companies’ Forecasts Are Unbelievable, But Maybe Not In A Good Way
March 8, 2019 – Sample output of multi-method forecasting: Some say that forecasting is an art and others say it’s a science. The indecisive say that it is a combination, and many board members and PE deal teams say it’s a disaster. In some ...MORE >
Transitioning to Data-Driven Marketing & Sales
March 2, 2019 – Today’s interview is a special one, we have two guests on SBI TV – a marketing leader and sales leader – you’ll learn they’ve teamed up to tackle data siloes and make data-driven decisions.   We are joined by Jill ...MORE >
Why Most Market Segmentation Studies Fail the CEO
February 26, 2019 – Market Segmentation analysis and reports are a foundational component of strategic analysis, planning and decision-making for any CEO. Understanding market opportunity and market dynamics is critical. It informs how to make investments in people, time and money.   Geographic growth opportunity Industry/Vertical market ...MORE >
A Sales Enablement Tool for the CEO
February 15, 2019 – CEOs with a “bet-the-company” new product launch cannot afford even the hint of failure. Most CEOs do the basics as part of launch planning; things like the following:   Conduct market research to understand the problems of your customers Determine the product is ...MORE >
Why Do PE Firms Care About Customer Experience?
February 11, 2019 – First, what is Customer Experience and why should you care? Private Equity firms care about Customer Experience (Cx),  because it is key to driving revenue growth, reducing the expense to bookings ratio, while providing customers with a great interaction across ...MORE >
Moving to a New, Hybrid Approach to Business
February 8, 2019 – Dave Peranich is the EVP of Sales for Palo Alto Networks a global leader in protecting its customers against cyber attacks. Palo Alto Networks is a company on an extraordinary growth trajectory.   Tune in to hear more from Dave on how a business ...MORE >
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