Delivering on Customer Experience—Your Technology Is Only as Good as the Strategy It’s Supporting

For some time now here at SBI, we’ve been describing the measurable benefits of taking a more ...

How a Marketing Leader Overcomes Common Outbound Obstacles

One of the biggest challenges among marketing leaders is being able to successfully reach an audienc...

3 Reasons Why Sales Kickoff Is Dead

It’s that time of year, crunch time for the revenue operations team.  I am sure you have ...

Why Your GTM Strategy Needs Internal Market Intelligence Distribution and Utilization

A Go-To-Market (GTM) Strategy is where the direction for the company’s entire commercial appro...

Best Practices in Account Planning for Sales Operations

How do you leverage data to inform strategy and measure success? Our KPI Builder tool can help guide...

7 Best Practices to Creating Value and Clarity at Your 2020 SKO

Are you about to hold your annual sales kick-off meeting (SKO)?  If you are, you are about to t...
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What Top Performing CMOs Plan to Focus on in 2020

Much has been written in recent months about the demise of the CMO position.  While such a dras...

Should You Have One Custom Enterprise Sales Process or Many?

Do we have the right sales process? How can we close more deals faster?   Gone are the days wh...

The Key to Unlocking ROI for Your Acceleration Summit Is Leadership and Communication

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events. You are ...

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