Think investing in email blasts is better? Slightly better maybe, but still an unimpressive 4.4% open rate (Google, 2013). Still not convinced? Read the 3 Reasons why you aren’t getting enough quality referrals.
Instead, invest your time and energy into improving your LinkedIn game. It will pay dividends.
Stat of the Day: 98% of reps with 5,000+ LinkedIn connections make their number. (Compare this to reps with around