“Leading Change” by John Kotter is a very popular and well known book dealing with change management inside of large corporations. Kotter studied more than 100 companies that attempted to drastically transform themselves. And in the book, John outlines the eight largest errors commonly made. My colleague, Drew Kiran, and I recently reviewed this book on our show. We analyzed the classic book and its change management concepts, specifically in the context of strategic alignment.


During the show, we will discuss topics such as:


  • How to know when it’s time to re-evaluate your corporate strategy.
  • The concept of strategic alignment, and why it matters.
  • How to determine the value major change can bring.
  • How to avoid the eight issues that affect transformational change.


Many of the concepts that Kotter writes about can still be applied to today’s organizations. And ultimately it starts with defining your corporate and functional strategies. They must be aligned both internally and externally with the market. We’ll discuss how you can apply Kotter’s principles to ensure your company is in alignment, and stays in alignment, during any organizational change.


Ultimately, change inside an organization is not easy. And Kotter’s tips still have value in today’s world. We take it a step further, and apply to the concept of strategic alignment. Listen here as we explain what you need to know when contemplating a transformational change for your organization.


Andrew Urteaga

Helps motivate clients to design and implement new sales and marketing strategies so that they stay on track to make their number.

Clients describe Andrew as an industry thought leader. He has deep experience as an executive, having served in multiple positions as a sales leader, with a track record of outstanding performance in F500 companies.


Prior to joining SBI, Andrew held the position of VP of Sales at Avis Budget Group where he was responsible for sales and marketing leadership. He also held a variety of positions with Cintas Corporation, a Fortune 500 multi-national company, including key quota carrying positions in the sales force from sales rep through to executive leadership.


Andrew’s work has included everything from lead generation, campaign planning and sales process to designing complete sales management coaching programs and new compensation plans.

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