Are you enabling your sales team to be successful? On today’s SBI Insider: Sales and Marketing Insights Video Podcast, we discuss how to develop and execute your sales enablement strategy. We will explain the ‘how to’s’ and why it is a critical piece to your sales strategy.


We will begin by discussing the 9 steps needed to develop an effective sales enablement strategy. During the episode, we will walk you through each step, from defining sales enablement to measuring sales enablement efforts. We’ll begin by explaining why you need a sales enablement charter, and a sales playbook. We will also demonstrate how to build a technology roadmap that supports your sales enablement initiatives.


We will then explain the importance of certification, gamification and sales coaching for sales enablement success. We’ll explore why these steps are key to adoption across the organizations. And we will wrap up the show by discussing how to measure this success. What are the key metrics to look for in order to understand if your sales enablement strategy is working? Watch here to understand and implement the 9 steps needed to enable your sales force to be successful.



Eric Estrella

Helps clients grow by creating innovative go-to-market strategies.

Eric specializes in helping clients solve some of the most prevalent go-to-market problems in today’s complex selling world. He is an expert in many industries including software, telecommunications, ecommerce, manufacturing and technology. He helps them align strategies and develop go-to-market programs to lower the cost of customer acquisition and increase customer lifetime value.


Recently he developed corporate, product, marketing and sales strategies for an emerging telecommunications solution provider that resulted in a quadrupling of revenue and EBITA in two-year span.


Eric’s background in strategy, sales operations and enablement allows him to provide thought-leadership in emerging best practices in sales and marketing.

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