There are many challenges B2B companies must overcome when trying to make the transition from product to platform. This change starts with an overall shift in mindset and is followed by leveraging the right technology. Finally, how is it offered to the public?
In this segment, Sudhakar Ramakrishna, CEO of Pulse Secure, joins us to discuss the last piece of platformization: packaging. Sudhakar shares how customized packaging and value-based pricing have contributed to Pulse Secure’s successful transition from product to platform.
Click here for the podcast version of the full interview.
The Final Piece Along Your Platform Journey: Packaging
- How strategic packaging at Pulse Secure contributed to above market rate bookings growth. minute 6:21
- How value-based pricing drives adoption. minute 10:28
Skip to minute 8:21 to hear how Sudhakar offers customized solutions to Pulse Secure’s customers.
“They’re able to buy perpetual consumption and subscription-based solutions which cannot be possible, in my opinion, economically without taking a very strong platform approach. It’s a journey, and we haven’t solved the full problem yet ourselves.”
See more of Sudhakar’s interview here: