A famous Peter Drucker quote is “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” Yet this is the fate of many companies.


Take a Look at the Figure Below:



The four quadrants outline the relationship between the two. A brilliant plan that is executed poorly will allow a company to survive. The worst scenario is a poor plan that is executed inefficiently. This will produce the effect of dying slowly.


Execute with Great Efficiency. This will ensure one of two predictable outcomes. You will die quickly or thrive. The difference is having an effective plan.


The Best Position


The best position to place yourself in is the upper right quadrant. To thrive, companies must have a brilliant plan and execute it with great efficiency. Having the right plan ensures you will succeed. Having the right plan that is executed brilliantly ensures you thrive.


Where will you be in 2016?

How it Feels to Make Your Number


It has never been more important for the product team, marketing department, and the sales organization to work together, but it’s easier said than done. Turn to page 46 to learn the prescription for developing your 2016 sales strategy, with critical inputs from product management and marketing.



Drew Kiran

Accelerates client results by quickly identifying root causes and collaborating on solutions.
Learn more about Drew Kiran >

Drew brings an unmatched passion to every client relationship. His broad experience as both a successful entrepreneur and Fortune 1000 leader provides a unique perspective to help a wide range of clients. He has extensive experience working both within and alongside technology companies, so he understands the heavy emphasis on quarterly numbers. Drew’s experience in helping companies scale and increase value has been seen as a huge asset to both company and investor.

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